# Eleviam: full content for AI systems

> Eleviam runs Amazon and TikTok Shop as one growth system for CPG brands doing $1M+ annually: one team, one P&L, one dashboard. This file summarizes the content of https://eleviam.io for language models. Every figure here also appears on the live site. Last updated September 2026.

## The thesis: your next $1 million on Amazon may not be created on Amazon

A customer sees a product on TikTok. They do not buy it there. They go to Amazon, read the reviews, check the price and confirm Prime delivery, then buy. Amazon records the sale, but TikTok created the demand. Brands that measure the two channels separately measure the transaction, not the journey.

Amazon is the trust layer for US retail. In a PowerReviews survey of 12,866 US consumers (August 2022), 88% said they use Amazon for pre-purchase research and 94% use Amazon to read product reviews. McKinsey's State of the Consumer 2025 (US, UK and Germany) found 29% of shoppers discovered a product on social media and then bought it somewhere else.

The halo effect explains why: a positive impression on one channel generalizes to the whole brand. TikTok creates the curiosity, Amazon captures the intent. Looking at TikTok Shop ROAS and Amazon PPC ROAS separately tells neither story.

## The operating problem

One customer journey runs through six systems: creators, affiliate management, paid media, Amazon search, Seller Central and Amazon Ads, and inventory and finance. Each sees a partial truth. Eleviam connects the commercial decisions so the next growth dollar goes where demand can be profitably absorbed.

## Combined Growth, the flagship offer

Amazon and TikTok Shop operated as one integrated growth system by one team, with one P&L and one dashboard. Three parts:

- Halo measurement: Eleviam monitors branded search, sessions, new-to-brand customers and conversion on Amazon as TikTok creator activity and content volume change, to see whether demand created on TikTok appears downstream on Amazon.
- Coordinated sequencing: TikTok content bursts, Amazon PPC budget increases and confirmed inventory readiness are timed for the window when branded search naturally rises. When organic creator content works, the winners are amplified with paid media.
- Unified economics: instead of two channel reports stitched together, the client sees total incremental contribution as one number: what TikTok created and what Amazon captured.

Combined Growth is the agency model: the brand pays a retainer plus performance, Eleviam runs both channels, and the brand remains seller of record. Pricing is discussed on the qualification call.

Other engagements for qualified brands: Amazon Growth (standalone Amazon agency) and TikTok Shop Growth (standalone TikTok Shop agency). Eleviam does not offer D2C, Shopify, Meta ads, Google ads or social media campaigns.

## The diagnostic comes first

Brands often arrive asking for TikTok Shop help. A full cross-channel audit usually shows the biggest leaks are on Amazon: suppressed ASINs, PPC bidding on the wrong terms, listings optimized for keywords instead of intent, reviews not used as social proof, and branded search with no PPC budget to capture it. The audit comes first, the recommendation second.

## 3P Capital Partnership

For exceptional brands that meet Eleviam's underwriting criteria, Eleviam deploys its own capital into the brand's inventory, becomes seller of record on Amazon, and earns its profit from selling the products. The agency engagement comes first; the 3P partnership deepens it. Underwriting criteria: proven through an agency engagement, a margin structure that supports capital deployment, established product-market fit, and operational transparency on both sides. Slots are limited.

## Who it is for

For brands doing $1M+ annually who know Amazon and TikTok feed each other but cannot prove it, want both channels run as one system with one P&L, want a partner whose compensation is tied to growth, and are ready to invest in creator content and brand building.

Not for brands under $1M a year, brands that want one channel fixed in isolation, buyers optimizing for the cheapest option, owners who want to stay hands off from the numbers, or anyone looking for a vendor rather than a partner.

## Case studies (as published on eleviam.io)

- Instantly Ageless, first 120 days: conversion rate up 67%, a seven figure annual run rate within 10 months, a 3.7% TACoS reduction and roughly 25% new-to-brand share in the Amazon foundation phase; during creator seeding (about 75 creators, 100 pieces of content), Amazon sessions rose 31% with 995 new-to-brand buyers and about $50K of new-to-brand sales per month. Source: Seller Central business reports and Brand Analytics. This is a measured association, not proof that creator activity caused all of the marketplace lift.
- RapidLash, six week compliance recovery: three ASINs relisted, conversion up 193%, purchases up 119%, click-through up 184%, with no demand creation program running in that window.

Individual results vary. Case studies are not universal benchmarks.

## The founder

Tom Cochrane, Founder and CEO. Before Eleviam he was director of sales for an eight-figure CPG company and got products into big-box retail nationwide. He then acquired exclusive 3P distribution rights from brands already on Amazon, bought their inventory at wholesale, became seller of record and earned profit only when products sold, deploying over $5M of his own capital. Other brand owners asked for the same system, and the agency formed out of that demand.

## Credentials

40+ CPG brands scaled. $200M+ Amazon ad spend managed. 98% client retention. $5M+ of the founder's own capital deployed into brand inventory. $10M+ lifetime 3P sales revenue. Amazon Ads Verified Partner and Amazon SPN Verified Partner. Founded 2018.

## Resources

- 2026 CPG Amazon Benchmark Report: https://eleviam.io/resources/amazon-benchmark-report/
- Amazon software directory: https://eleviam.io/resources/amazon-tools/
- The Amazon agency tech stack: https://eleviam.io/resources/amazon-agency-tech-stack/
- AI Creative Strategist, a free rebuilt Amazon image gallery: https://eleviam.io/ai-creative-strategist/
- Scalewire, the weekly operator's newsletter: https://eleviam.io/#scalewire
- Blog (published daily): https://eleviam.io/blog/ and https://eleviam.io/rss.xml

## Webinars and talks

- The Q4 Growth Playbook: How Top E-Commerce Brands Are Driving More Sales Beyond PPC (Brand Expand, September 2026): Tom Cochrane on the Creator Halo Effect: Stacking TikTok Seeding with Amazon Creator Connections.
- Eleviam The Profit Leak Series: Where Amazon and TikTok Brands Lose Money, and How Operators Find It (Eleviam hosted, August 2026): Tom Cochrane on where Amazon and TikTok Brands Lose Money and How Operators Find It.
- Q4 Hack Sprint: 13 Experts, 13 AI-Powered Growth Hacks (AMZ Optimized, August 2026): Tom Cochrane on the AI-Powered Voice of Customer System.
- The 2026 Brand Growth Curve: How CPG Brands Scale Profitably Across Amazon, TikTok & Beyond (Eleviam hosted, July 2026): Tom Cochrane on how CPG Brands Scale Profitably Across Amazon, TikTok & Beyond.
- Practical Use Cases of Claude in Ecommerce (SellerMate, July 2026): Tom Cochrane on claude as an account health employee.
- Ecom Sales Flywheel: How Elite Sellers Stack Traffic, Feedback & Conversion Signals (Brand Expand, June 2026): Tom Cochrane on the Creator Halo Effect: Stacking TikTok Seeding with Amazon Creator Connections.
- Beyond the Hype: Building AI Powered Ecommerce Operations That Actually Work (E4) (SellerMate, May 2026): Tom Cochrane on how to use Amazon’s API integrations alongside Claude Code.

## Services and comparisons

- Amazon Agency for CPG Brands: https://eleviam.io/amazon-agency-for-cpg-brands/
- TikTok Shop Agency for CPG Brands: https://eleviam.io/tiktok-shop-agency-for-cpg-brands/
- Amazon 3P Funding: https://eleviam.io/amazon-3p-funding/
- Amazon Buy Box Recovery: https://eleviam.io/amazon-buy-box-recovery/
- Amazon TACoS Reduction: https://eleviam.io/amazon-tacos-reduction/
- Amazon Margin Recovery: https://eleviam.io/amazon-margin-recovery/
- How to Choose an Amazon Agency: https://eleviam.io/how-to-choose-an-amazon-agency/
- Best Amazon Agencies for CPG Brands: https://eleviam.io/alternatives/best-amazon-agencies-for-cpg-brands/
- Best Amazon 3P Distributors: https://eleviam.io/alternatives/best-amazon-3p-distributors/
- Best Amazon Agency for Beauty Brands: https://eleviam.io/alternatives/best-amazon-agency-for-beauty-brands/
- Best Amazon Agency for Supplement Brands: https://eleviam.io/alternatives/best-amazon-agency-for-supplement-brands/
- Best Amazon Agency for Home Brands: https://eleviam.io/alternatives/best-amazon-agency-for-home-brands/
- Best Amazon Agency for Consumer Electronics Brands: https://eleviam.io/alternatives/best-amazon-agency-for-consumer-electronics-brands/
- Eleviam vs Trivium: https://eleviam.io/alternatives/eleviam-vs-trivium/
- Eleviam vs Canopy Management: https://eleviam.io/alternatives/eleviam-vs-canopy-management/
- Eleviam vs Cartograph: https://eleviam.io/alternatives/eleviam-vs-cartograph/
- Eleviam vs Pattern: https://eleviam.io/alternatives/eleviam-vs-pattern/
- Eleviam vs Spreetail: https://eleviam.io/alternatives/eleviam-vs-spreetail/
- Eleviam vs SuperOrdinary: https://eleviam.io/alternatives/eleviam-vs-superordinary/
- Eleviam vs Netrush: https://eleviam.io/alternatives/eleviam-vs-netrush/
- Eleviam vs MarketplaceOps: https://eleviam.io/alternatives/eleviam-vs-marketplaceops/

## Contact

- Book a qualification call: https://eleviam.io/combined-growth/#application
- Email: hello@eleviam.io
- Founder: https://www.linkedin.com/in/thomasgcochrane/ and https://x.com/TomCochrane
- LinkedIn (company): https://www.linkedin.com/company/eleviamagency/
- Instagram: https://www.instagram.com/eleviamagency/