eleviam.io/halo
The Branded Search Self Check
Did your last creator or TikTok push move Amazon? Ten minutes, Amazon data only.
Where to look
Seller Central, Brands, Brand Analytics, Search Query Performance. Brand View. Reporting range: weekly. Pull the last 16 weeks. Export.
Fill in eight weeks
The 4 weeks before the push, then the 4 weeks starting about a week after it began.
| Week | Creator posts live that week | Branded search purchases | Amazon sessions | New to brand orders | Top 3 category term purchases (control) |
|---|
The read
Branded purchases, before vs after
Category control, before vs after
The gap between the two is the halo
Each figure compares the weekly average of the 4 weeks after with the weekly average of the 4 weeks before.
Then check your Sponsored Brands report
Spend on search terms containing your brand name for the same 8 weeks. Write it in the box.
What the numbers mean
- If branded purchases grew faster than the category, the channel worked wherever the sale landed.
- If you are spending on branded terms while owning the organic result and no competitor bids on your name, that spend is buying back your own demand.
$1M+ brands: send us this sheet and one SQP export. 20 minute Demand Halo Review at eleviam.io/halo.
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