TikTok Shop + Amazon · for CPG brands doing $1M+ a year

Make TikTok self funding. Bank the profit on Amazon.

We run both channels as one engine. TikTok seeds demand at scale, and most of those buyers convert where they already trust you: on Amazon. Built by operators who have scaled 40+ brands and managed $200M+ in Amazon ad spend.

40+ brands scaled$200M+ ad spend managed98% client retention
$1
On TikTok
$2 to $3
Amazon + D2C
THE HALO EFFECT · FIG. 01 OMNICHANNEL FLYWHEEL
1 · AWARENESS SPARKED
2 · CURIOSITY KICKS IN
3 · SOCIAL PROOF CONVERTS
4 · BRANDED RANK COMPOUNDS
TikTok Shop
Demand Engine
Amazon
Conversion Engine
Eleviam
Eleviam
One P&L · One Engine
+31%
Amazon Sessions
995/mo
New to Brand Buyers
5.0×
Locked ROAS
We partner with CPG brands doing $1M+ a year. If that is your brand, this flywheel was built for you.
Amazon Ads Verified Partner and Amazon SPN Verified Partner Vetted by Amazon, accountable to you.
0+
CPG brands scaled
$0M+
Brand revenue managed
$0M+
Amazon ad spend managed
0%
Client retention
The Problem

You are paying to acquire the same customer twice.

Three leaks cap most CPG brands. The flywheel closes all three.

01

TikTok runs in a silo

The demand you create up top never gets counted, so it never gets reinvested. The attention evaporates.

02

Amazon is not set up to catch it

Buyers go looking for you on Amazon and hit a listing that leaks the sale, or a reseller's. You lose the customer you just paid to create.

03

Nobody owns the number

Two vendors, two dashboards, zero accountability for the revenue that compounds across channels.

“External traffic amplifies whatever it hits. It can't fix a listing that doesn't convert.

The Offer

We build and run the engine. Across both channels.

One partner, two channels, one compounding system.

Channel One · Demand Engine

TikTok Shop

  • Creator seeding and affiliate activation at scale
  • Content angles tested, winners amplified
  • A self funding engine, not a paid ad line item
  • Demand and brand search the whole funnel runs on
Channel Two · Conversion Engine

Amazon

  • Channel control, Buy Box, and A+ Premium
  • New to brand acquisition that captures the halo
  • Margin engineering so growth compounds into profit
  • The trust and reviews that close the sale at scale
TikTok only pays off if Amazon is built to convert the demand it creates. We set Amazon up as the conversion engine first, then run both channels on one P&L, so the halo gets engineered, not hoped for.
How the Flywheel Works

Two channels. One loop that spins faster every turn.

TikTok and Amazon are not separate bets. Run together, each turn makes the next one cheaper.

1 · TOP OF FUNNEL

TikTok creates mass awareness

Creators put your product in front of millions and spark the curiosity.

2 · THE SEARCH

Curiosity sends them looking

Most do not buy on the spot. The curious and skeptical go looking for proof.

3 · THE TRUST CHECK

Amazon closes it

Reviews, Prime, and social proof validate the product and convert at scale.

4 · COMPOUNDING

Branded rank compounds

Branded search and organic rank climb because you drove the demand there. Every turn of the loop gets cheaper.

Proof · Amazon first, then TikTok

Instantly Ageless: we made Amazon convert, then poured TikTok on top.

One brand, two phases, both our work. First we built the conversion engine on Amazon. Then we added TikTok, and the halo compounded it.

Phase 1 · Amazon foundation
+67%Conversion rate
7 figureARR in 10 months
−3.7%TACoS
~25%New to brand share

We brought the channel in house, consolidated control off resellers, and built full funnel acquisition. Amazon was set up to convert before we spent a dollar on TikTok.

$1M+ ARR~$1K / mo
Phase 2 · TikTok fuel, the halo
+31%Amazon sessions
995New to brand / mo
~$50KNTB sales / mo
5.0×Locked ROAS

About $2K of creator seeding on TikTok, no paid TikTok ads. Amazon sessions and new to brand buyers climbed alongside the posts, and eased back together when seeding stopped. Same shape, both directions.

DAY 90 · PEAK DAY 0DAY 30DAY 60DAY 90DAY 120

Instantly Ageless (skincare), first 120 days. Seller Central business reports and Brand Analytics. Individual results will vary.

See if you qualify

Ready to run this for your brand?

You have seen the proof. Two minutes to get your free omnichannel growth diagnostic.

Get Your Free Growth Audit

Custom to your brand. Reviewed together on a call.

No spam. No sales pitch before the diagnostic.

Process · How It Works

The Eleviam Growth System

Six stages. One self funding loop across TikTok Shop, Amazon, and DTC.

01
Stage 01

Foundation & Intelligence

Retail ready listings, reviews, and search hygiene. SKU selection and winning content angles for your category.

02
Stage 02

Creator Engine Activation

Match creators to the buyer persona, arm them with a real brief, and scale the affiliate engine.

03
Stage 03

Amplify the Winners

When a creator video gains traction, we put Spark Ad spend behind it on TikTok Shop.

04
Stage 04

Cross Channel Recycling

Repost winners on the brand profile, and recycle the best creative as your Meta and Google DTC ads.

05
Stage 05

Amazon Conversion & Compounding

The spillover converts on Amazon. New to brand, branded search, and rank all climb.

06
Stage 06

Measure & Scale the Loop

Track the halo across channels as one picture, then run new SKUs through the same system.

Results · the conversion engine, proven

What “Amazon set up to convert” looks like.

Before we ever add TikTok, this is the Amazon foundation we build.

Result6 Weeks
+193%Conversion Rate Lift
+193% CVRBaseline
Compliance Recovery + Growth
+193%Conversion
+119%Purchases
+184%Click-Through
3Relisted

Multiple ASINs restricted on Amazon, severely impacting revenue and brand visibility.

Systematic compliance recovery relisted 3 products and tripled conversion in under two months.

In Their Words

Founders who run with us.

★★★★★
"Eleviam has been instrumental in helping us scale our Amazon sales. In just four months, we've already seen our sales triple. Their support team is knowledgeable, thorough, and always available."
Leaha · Instantly Ageless
★★★★★
"Our brand's Amazon presence was lackluster until Eleviam stepped in. In a short time, they helped us stand out in the competitive lash and brow serum category. Their defense marketing strategy is invaluable."
Nicole · Rocasuba
★★★★★
"Working with Eleviam has been a game changer for our business. From strategy to execution, their staff has consistently delivered results with unmatched professionalism."
Georg · AutoScents
★★★★★
"From the start, our relationship has been built on clear communication and reliable transactions. Eleviam has proven to be a trustworthy and efficient partner for years to come."
Avi · New Age Imports
Why Eleviam

Built by sellers, for brands.

Operators, not advisors

Led by Tom Cochrane, 10 years in retail scaling brands to seven and eight figures. We understand the shelf, the search bar, and the For You page.

Aligned incentives

We tie our success to your results and report the numbers that matter. Our incentives sit next to yours, not against you.

One team, both channels

TikTok Shop and Amazon under one roof, accountable for the whole flywheel. No silos.

Amazon Verified Partner

Amazon Ads and SPN verified, $200M+ in ad spend managed, 98% client retention.

Is It a Fit

We are selective. Here is who we partner with.

We only take brands we are confident we can move. If we are not, we will tell you on the call.

This is for you if

  • You do $1M+ a year on Amazon and want to add TikTok Shop as a demand engine
  • You want TikTok Shop and Amazon run as one flywheel, not two disconnected vendors
  • You want a partner whose incentives are tied to your results
  • You are ready to invest in creator content and brand building, not just ads

This is not for you if

  • You are under $1M a year. Foundation comes first
  • You want a single channel point fix, not a system
  • You are optimizing for the cheapest option, not the best outcome
  • You want to stay fully hands off from the numbers
Apply

See if your brand is a fit

Two minutes. We map your TikTok and Amazon opportunity, and show you what it takes to set Amazon up to convert the demand.

  • Before we even talk, our team runs a full analysis of both channels plus your product catalog
  • On the call, we show you where the compounding revenue is hiding
  • We map how to make TikTok a self funding engine for your brand
  • Not another free PDF. A real plan, built on your numbers

Get Your Free Growth Audit

Custom to your brand. Reviewed together on a call.

No spam. No sales pitch before the diagnostic.

A Few Onboarding Slots This Quarter

Want to see exactly how this works for your brand?

Before we even talk, our team runs a full analysis of your TikTok Shop, your Amazon, and your product catalog. On the call, we show you where the compounding revenue is hiding.

Get Your Free Omnichannel Growth Diagnostic