Stop paying Amazon to buy back demand you already created.
Every dashboard is a silo. Brands judge creators and TikTok by the wrong one, kill the channel, then pay Sponsored Brands to capture the demand it built. Here’s how operators find it.
Free, 20 minutes, for brands doing $1M+ a year
Your playbook and self check are ready.
Read the playbook as a web page Run the self check on screen
You run off Amazon demand, so here’s the One P&L sheet: TikTok return as reported vs halo adjusted.
Make your copy of the One P&L sheetThat link makes your own private copy. Nothing you type in it comes back to us.
These are also on the way to your inbox.
Pick a time for your Demand Halo Review.
20 minutes. Send one Search Query Performance export and we come back with a straight answer.
You’re the size we built the review for.
Want us to run the branded search read on your account?
The review is built for brands past $1M. The playbook and self check give you the same three steps today.
What the review covers
- The branded search read before and after your last off Amazon push.
- How much of your Sponsored Brands spend is buying back branded demand.
- Whether the engine is worth building or scaling.
One SQP export. 20 minutes. A straight answer.
What it looks like when it works
A health and wellness brand
+54%
Amazon sessions
Seed first, then amplify what already worked.
- Creators seeded
- 300
- Organic assets
- 400
- Paid, only behind proven content
- $5K GMV Max test
- Amazon sessions and detail page views a month
- 18,400 to 28,336
- New to brand customers a month
- 887
- New to brand Amazon revenue a month
- Up $80K+
No Attribution tags, no Brand Referral Bonus, no traffic pointed directly at Amazon. The halo showed up anyway. That is the one thing we would add on the next push.
One brand’s result, not a guarantee.
Built by operators. Tom Cochrane deployed his own capital as a 3P Amazon seller across 40+ brands, generating over $10M in lifetime 3P sales, before building Eleviam.
The Amazon programs, with sources
- Amazon Creator Connections: you pick the products, set the dates and a commission budget, and pay only on qualifying sales. Amazon handles campaign reporting and creator payments with no additional service charge. Source: Amazon Ads, Creator Connections
- The Brand Referral Bonus pays brands an average of about 10% back on sales driven by off Amazon traffic that carries an Amazon Attribution tag. It is paid as a credit against Amazon fees. Source: Amazon Seller Central, Brand Referral Bonus
- The Amazon click is the qualifying click for the bonus. Push TikTok Shop and leave the Amazon link untagged, and you forfeit the rebate on that traffic. Source: Amazon Seller Central, Brand Referral Bonus
- Brand Registry is required for Creator Connections, Amazon Attribution and the Brand Referral Bonus. Source: Amazon Ads, Amazon Attribution
- An Amazon Attribution tag and an Amazon Associates affiliate tag cannot both be carried on the same link. Decide per creator which one applies. Source: Amazon Associates Program Policies