3P Partnership Model

Growth or Integrity?
You Shouldn't Have to Choose.

We become your seller-of-record, finance your inventory, and operate your Amazon P&L under documented performance targets and financial guardrails.

You retain control. We share risk. We both win when you grow.

Monitored at checkpoints
TACoS: Caps per cohort
Transparency: Biweekly reviews
You retain ownership

This isn't partnership theater. It's a financial operational vehicle with skin in the game.

Client Outcomes

What Our Partners Say

Don't just take our word for it. Here's what brands working with Eleviam have to say about the partnership.

Working with Eleviam has been a game-changer for our business. Their team has not only helped expand our visibility and increase sales, but they've done it with unmatched professionalism and dedication. From strategy to execution, their staff has consistently delivered results while being responsive, knowledgeable, and a pleasure to work with.

Georg/AutoScents

Eleviam has been instrumental in helping us scale our Amazon sales. Their team has done an outstanding job with our A+ content, ASIN optimization, and managing our ad campaigns. In just four months, we've already seen our sales triple. Their support team is knowledgeable, thorough, and always available when we need them. We highly recommend Eleviam to any brand looking to grow on Amazon.

Leaha/Instantly Ageless

The Dilemma Every Brand Leader Knows Too Well

You've built something valuable. A brand people trust. Margins you've fought to protect. But Amazon doesn't care about your brand equity. It cares about Customer Satisfaction. Sales Velocity. Price.

So you're forced to choose:

Option A

Chase Growth Aggressively

  • Flood inventory, slash prices, keywords, campaigns, competitors
  • Get the sales numbers, but erode your margins, cheapen your positioning, and exhaust your budget

Option B

Protect Your Brand at All Costs

  • Control pricing, maintain MAP, manage distributor conflicts
  • Preserve integrity, but watch unauthorized resellers undercut you, lose Buy Box, and leave revenue on the table

Both paths feel like losing. Because they are.

What if there was a third way?

One where growth and integrity aren't enemies, where you can scale your Amazon presence without sacrificing brand equity, without drowning in inventory risk, and without operating in the dark.

That's why the 3P Model exists.

The 3P Model: Capital + Control + Collaboration

A financial-operational partnership where Eleviam becomes your exclusive seller-of-record on Amazon but operates as an extension of your team, not a vendor replacing you.

We Become Seller-of-Record

Eleviam operates your Amazon Seller Central account as the official seller.

  • Complete pricing within your brand guide
  • Manage operations, discovery, customer experience, fulfillment
  • MAP enforcement and defense against unauthorized sellers
  • Optimize catalog content and advertising
You retain: Brand ownership, strategic direction, approval rights on major decisions.

We Finance Inventory & Operations

Eleviam purchases inventory from you at wholesale price.

  • Improve your cash flow immediately
  • Source inventory risk and storage costs
  • Finance inventory, logistics, and fulfillment
  • Scale through PO Ladder tied to economic milestones
You retain: Predictable P&L, no guessing on revenues, production planning ability.

We Maintain Control + Transparency

Unlike pure resellers who operate autonomously, we operate collaboratively.

  • Biweekly dashboard: TACoS, Contribution Health, Velocity P&L reviews
  • Real-time 24/7/365 visibility on all economics
  • All decisions on catalog, promotions, and creative require your approval
You retain: Strategic control, brand integrity oversight, ability to course-correct in real time.

We Share Risk, You Share Upside

Eleviam's revenue comes from the margin between wholesale cost and resale.

  • We only win if we sell the inventory — no fixed fees
  • We reinvest a percentage of our margin into advertising on your behalf
  • Brands can fund additional offense spend with incremental returns shared
You retain: Participation in over-performance, aligned incentives, no agency charging regardless of results.

How This Is Different

Compare the 3P Model to other partnership structures.

ModelWho Owns Inventory?Who Takes Risk?Brand Control?Incentive Alignment?
Traditional AgencyBrandBrand✓ High~ LowFixed fee regardless of results
Pure 3P ResellerResellerReseller✗ Low~ MediumReseller profit, not brand health
AggregatorAggregatorAggregator✗ Low~ LowIncentives shift to their goals
DistributorDistributorDistributor✗ Low~ LowNo financial incentive for brand performance
Eleviam3P ModelSharedShared✓ High✓ HighTied to profitable inventory sales

Documented Performance Targets & Financial Guardrails

We Don't Scale Hope. We Scale Economics.

Every 3P partnership is governed by documented performance targets and financial guardrails that protect your brand equity and our capital.

Payback Monitoring

Tracked at Checkpoints

What it means

Our investor P&L investment returns to a reasonable product volume at each checkpoint.

Why it matters

A position margin per unit matters — knowing the return rate is proportional to the total purchase order.

Your protection

Your capital is protected proportionate to your business at every partnership stage.

TACoS Threshold Monitoring

Cohort-Based

What it means

We track TACoS by cohort, based on categories where margin efficiency exceeds target thresholds.

Why it matters

If TACoS becomes ineffective for 12+ weeks, we reduce volume — not increase it — to protect margin.

Your protection

We operate with efficiency discipline, not just spend to hit targets.

Ad Waste Guardrail

5% Maximum Threshold

What it means

Any non-converting keyword or display ad target that earns 5+ clicks with 0 sales gets paused automatically.

Why it matters

Budget waste compounds. Catching it early prevents a downward spiral in efficiency.

Your protection

We pause before posting — and before resuming, a goal must be re-established.

Contribution Margin Monitoring

Per ASIN Economics

What it means

We track margin after all costs: per-unit cost, ads, platforms, fulfillment, returns, and refunds.

Why it matters

An ASIN dropping below 12% contribution margin triggers an improvement plan or a reduction in purchasing frequency.

Your protection

Every ASIN must earn its place. We don't carry underperforming inventory without a remediation path.

First Value Checkpoint

Early Performance Indicator

What it means

Contribution milestones in the initial cohort must show measurable improvement before additional capital is deployed.

Why it matters

This protects both parties — we validate the 3P approach is working before we scale the commitment.

Your protection

You don't have to trust us blindly. Our Performance Review shows exactly whether the approach is working.

Flexible Partnership Structure

Built-in Review Gates

What it means

3P partnerships include regular review gates at 90, 180, and 365 days to assess fit, results, and strategic alignment.

Why it matters

Either party can request a review at any time, with a structured wind-down requiring 60-day lead time.

Your protection

This partnership operates in good faith, with clear terms and a fair exit structure built in from day one.

Ready to Scale Without Sacrifice?

Book a 20-minute diagnostic call. We'll assess whether the 3P Model is right for your brand or recommend another path that fits better.

20 minutes. Zero obligation. Complete clarity.

Client Outcomes

More From Our Partners

Our brand's Amazon presence was lackluster until Eleviam stepped in. In a short time, they helped us stand out in the competitive lash and brow serum category. Eleviam created clean and beautiful A+ Premium content, strategically optimized our listings with keywords, enrolled our products in Brand Registry, and unified our product family through ad display. Their defense marketing strategy for products is invaluable.

Nicole/Rocasuba

Working with Eleviam has been a truly positive experience for us at New Age Imports, Inc. From the start, our business relationship has been built on clear communication, professionalism, and reliable transactions. Eleviam has proven to be a trustworthy and efficient partner, and we look forward to continuing this strong collaboration for years to come.

Avi/New Age Imports

NOT READY FOR A CALL?

Find Out Exactly Where Your Amazon Revenue Is Leaking.

Most brands doing $75K+/month on Amazon are losing $10K-$50K/month to fixable problems they can't see. Our free scorecard shows you where.

20Diagnostic
Questions
4Revenue
Categories
10 minTo
Complete

Amazon Revenue Leak Scorecard

Score your account in 10 minutes across 20 operational checkpoints. Every point under 80 is revenue you're leaving on the table, and we'll show you exactly where.

  • The 5 most common revenue leaks in $75K+/month brands
  • Self-diagnostic checklist to identify which ones apply to you
  • Specific fix for each leak with expected impact timeline
  • Benchmarks so you know where you stand vs. top performers

Free PDF No spam Instant download