Both are options for CPG brands evaluating Amazon partnerships. They serve different brand profiles. The honest read on each below, no marketing distortion.
$4.7M deployed · $10M+ lifetime 3P revenue · 40+ brands · 98% retention
Done-for-you Amazon Ads with a 50% revenue growth guarantee.
Canopy fits brands that respond well to a strong guarantee offer and want a PPC-first, ad-management-led agency. They publicly advertise a 50% revenue growth guarantee or they work for free, and they highlight 3.3x average ROAS and 12% average profit increase across their book.
Pick Canopy if a strong written guarantee on revenue growth is the most important factor in your decision, and your brand fits the profile their guarantee underwrites (which is typically not 3P-eligible or capital-constrained).
Operator-led Amazon growth for CPG brands at $75K+/month, with our own capital deployed.
Eleviam fits CPG brands at $75K to $500K+/month on Amazon or TikTok Shop with proven product-market fit, gross margins above 25%, and a real growth bottleneck (channel control, capital, ad efficiency, or unit economics). We work best with founders who want operator-level execution and aligned commercial terms, not a vendor relationship.
Pick Eleviam if you want a partner whose money is at risk alongside yours, who sequences enforcement against supply chain leaks (not just marketplace alerts), and who can offer 3P distribution as an alternative to a consulting retainer when capital is the bottleneck.