Eleviam vs SuperOrdinary

Eleviam vs SuperOrdinary, an honest comparison.

Both are options for CPG brands evaluating Amazon partnerships. They serve different brand profiles. The honest read on each below, no marketing distortion.

$4.7M deployed · $10M+ lifetime 3P revenue · 40+ brands · 98% retention

SuperOrdinary

Global ecommerce accelerator with deep beauty and personal-care category specialization.

Who SuperOrdinary fits

SuperOrdinary fits beauty and personal-care brands that want a global accelerator with operations in the US and across Asia Pacific. They highlight cross-border distribution, social commerce, and influencer marketing as primary disciplines, serving 100+ beauty brands including Olaplex, Drunk Elephant, Farmacy, and Supergoop.

How SuperOrdinary operates

  • Global ecommerce accelerator focused on beauty and personal-care brands
  • 500+ employees, headquartered in New York and Los Angeles
  • Strong cross-border (US to APAC) distribution and social commerce capabilities
  • Influencer marketing and creator partnerships as a primary discipline
  • Standard agency-style retainer plus revenue-share commercial structure

Pick SuperOrdinary if you are a beauty or personal-care brand that wants a global expansion partner with documented APAC capabilities, and your brand fits their portfolio profile (typically more established beauty brands).

Eleviam

Operator-led Amazon growth for CPG brands at $75K+/month, with our own capital deployed.

Who Eleviam fits

Eleviam fits CPG brands at $75K to $500K+/month on Amazon or TikTok Shop with proven product-market fit, gross margins above 25%, and a real growth bottleneck (channel control, capital, ad efficiency, or unit economics). We work best with founders who want operator-level execution and aligned commercial terms, not a vendor relationship.

How Eleviam operates

  • We charge a percentage of gross revenue, not ad spend. Our incentive is your top line, not your media budget.
  • We have $4.7M of our own capital deployed into Amazon inventory across 40+ brands and have generated $10M+ in lifetime 3P sales revenue.
  • Three engagement tiers: Growth (listing + PPC), Operator (full Amazon ops), Accelerator (adds TikTok Shop). Plus 3P Exclusive where we buy the inventory and run the channel under exclusive distribution.
  • Operator-first, not consultant-first. Tom Cochrane (founder) runs every initial discovery and oversees the 90-day cadence on every account.
  • We turn down brands that don't fit. Below $75K/month, below 25% margin, or no real PMF, we say no. Misaligned engagements waste capital on both sides.

Pick Eleviam if you want a partner whose money is at risk alongside yours, who sequences enforcement against supply chain leaks (not just marketplace alerts), and who can offer 3P distribution as an alternative to a consulting retainer when capital is the bottleneck.

Want to see what Eleviam would do for your brand?

Book a 20-minute diagnostic. We review your current Amazon account, find the largest leak, and walk you through what we'd fix in the first 30 days. Free, no sales pressure.