Sourced Buyer's Guide

Best Amazon agencies for CPG brands in 2026.

We're on this list. So we sourced every number on it, including the ones that make us look small.

That's the difference between this page and the other results you're reading right now. Search “best Amazon agencies for CPG brands” and you'll get a stack of listicles, almost all written by an agency that happens to rank itself first. Ours is written by an agency too. We're not hiding it. What we did instead was check every claim on this page against the competitor's own website, link it, and stamp the date we checked.

You'll know inside two minutes whether we're being straight with you. That's the point.

Five agencies · Every statistic linked and dated · Last verified 11 August 2026

Which Amazon agencies are best for CPG brands?

The five Amazon agencies most worth a conversation for CPG brands doing $1M+ a year are Trivium, Cartograph, Canopy Management, MarketplaceOps, and Eleviam. Each one wins on a different axis, so the right pick depends on your constraint rather than on any ranking.

  • Trivium. Full service Amazon agency with deep supplement, health and wellness, and CPG specialization.
  • Cartograph. Data and operations led full service Amazon agency for CPG. Now part of Harvest Group.
  • Canopy Management. The largest agency on this list. Full service Amazon, Walmart and Shopify.
  • MarketplaceOps. Full service Amazon management for seven and eight figure brands, run by operators who also own brands.
  • Eleviam (us). Boutique, senior operators, TikTok Shop and Amazon run on one P&L. Best when you want specialists on the account rather than a large agency’s junior bench, or when demand starting on TikTok is not being captured on Amazon.

None of that is a ranking of quality, and we haven't numbered it. It's a map of who's built for what.

You'll notice we put ourselves last. That's deliberate. We'd rather you read the other four first and arrive at us having already seen what the alternatives are good at.

How do you choose an Amazon agency for a CPG brand?

Choose on five things: how the agency gets paid, who owns the number when demand starts on another channel, how many brands your strategist carries, whether they know your category rather than just the channel, and what they do the day something breaks. Compensation structure is the most predictive of the five.

Most evaluations get decided on rapport and a case study screenshot. Neither predicts what happens in month seven. These five do.

1How do they get paid, and what does that reward?

This is the most useful question you can ask, and almost nobody asks it directly.

An agency paid a percentage of ad spend earns more when your ad budget grows. It earns the same whether that budget produced profit or torched it. You will get recommendations to spend more, because that is what the compensation is wired to produce.

An agency paid a flat retainer earns the same whether you grow or stall. It is the most neutral structure, and also the one with the least urgency behind it.

An agency paid a percentage of gross revenue earns more when your top line grows. Better alignment, though it still does not care about your margin.

An agency that buys your inventory only makes money on resale margin after its own buy cost and ad cost. That is the tightest alignment available, and the rarest, because it means putting their balance sheet at risk instead of yours.

None of these is automatically right. But you should know which one you are signing, and you should notice when an agency gets vague about it. We go deeper on all four models further down, including what each one actually costs.

2Who owns the number when demand starts somewhere else?

This is the question that has changed most in the last two years, and most buyer guides have not caught up.

We measure demand that starts on TikTok and finishes on Amazon, in the accounts we run. A shopper sees a creator video, does not buy in the app, and goes looking for the product where they already have a saved card and Prime shipping. That purchase lands in your Amazon reporting with no memory of what caused it.

Be wary of anyone quoting you a market wide percentage for this. There is no credible source for one, and the agencies citing a number cannot tell you where it came from. What matters is whether it is happening in your account and whether anyone is set up to see it.

Because if you have a TikTok vendor and an Amazon vendor, that halo belongs to nobody. Your TikTok agency cannot prove it created the demand. Your Amazon agency books the sale as organic and takes the credit. Nobody is accountable for the number that compounds, so nobody optimizes for it, and you quietly pay to acquire the same customer twice.

Ask any agency you're evaluating: if TikTok drives an Amazon sale, whose report does it show up in, and who is on the hook for it?

3How many brands does your strategist carry?

Agency scale cuts both ways, and you should decide deliberately which side you want.

A large agency has seen your problem before, has specialists for DSP and creative and reimbursements, and will not fall over if one person quits. A boutique gives you senior people on the account and someone who remembers your SKU list without looking it up.

The number that reveals which you are getting is the strategist to brand ratio. Trivium publishes theirs: a maximum of five brands per strategist. Most agencies will not publish it. Ask anyway, and ask who specifically is on your account in month six, not who is in the room for the pitch.

4Do they know your category, or just your channel?

Amazon expertise and CPG expertise are different things.

Supplements carry compliance exposure that consumer electronics does not. Food and beverage has expiry and lot tracking that beauty does not. Beauty has a review velocity problem that home goods does not. An agency that has run 200 electronics accounts and zero supplement accounts will learn your category on your budget.

Ask for two references in your exact subcategory, not your broad vertical.

If you want the category specific version of this guide, we've written one for beauty brands, supplement brands, home brands and consumer electronics brands.

5What is their plan for the day it goes wrong?

Every CPG brand on Amazon eventually hits one of these: a listing gets suppressed, a hijacker takes the Buy Box, a compliance flag restricts an ASIN, or inventory goes stranded at the worst possible moment.

Growth work is what agencies pitch. Recovery work is what protects the year. Ask what happened the last time a client had an ASIN restricted, how long it took to get it back, and who did the work.

What choosing wrong actually costs

Here's the part most buyer guides skip.

You don't find out you picked wrong in week three. You find out in month seven. By then a year of ad budget has run through someone else's strategy, your Buy Box is still split with three resellers, the listing rebuild you were promised in month two is still in a queue, and you're starting the search again with less cash and less patience than you had the first time.

That's the real cost of a bad fit. Not the fee. The year.

Which is why the five questions above are worth an uncomfortable first call. Any agency that gets defensive when you ask how they're compensated has answered the question.

When should a CPG brand hire an Amazon agency?

Around $1M a year in Amazon revenue is the typical floor where a full agency engagement makes economic sense. Below that, the fee usually exceeds the margin an agency can realistically recover, and you're better served by a freelance operator or a focused consulting engagement until the base is bigger.

The threshold isn't arbitrary. It comes out of the math on both sides.

A full service agency has to staff your account with people who know advertising, listings, channel control and supply chain. That team costs the agency real money whether you're doing $40K a month or $400K. So agency fees have a practical floor, and below a certain revenue that floor eats the entire margin improvement the agency could produce. You pay for growth and net out flat.

Three signals that you're actually ready:

  • Your bottleneck is execution, not product. If the product still hasn't found its buyer, an agency will spend your budget finding out. Fix that first.
  • You have enough margin to fund the work. Roughly 25% to 35% gross margin post COGS and pre advertising is where a CPG brand can absorb both an agency fee and a real ad budget without going contribution negative.
  • The channel is losing money in ways you can name. “We're not growing” isn't a brief. “Our Buy Box is at 60%, TACoS climbed 6 points in two quarters, and three ASINs went suppressed last month” is a brief.

Below the threshold and capital is the actual constraint, an agency retainer is the wrong instrument. That's the case for 3P distribution instead, where a partner buys the inventory and carries the ad risk.

The five agencies, and who each one is actually for

Every statistic below is quoted from that agency's own website, with a link and the date we checked it. Where we got something wrong in an earlier version of this page, we've said so in that agency's section rather than quietly deleting it.

Trivium

Full service Amazon agency with deep supplement, health and wellness, and CPG specialization.

Who they fit

Established CPG brands, especially in supplements and food and beverage, that want a creative and PPC led agency with real category depth and a profit first reporting posture.

How they operate

Trivium describes a "profit first approach" factoring COGS, reimbursements and daily profit rather than optimizing to ROAS alone. They publish a maximum of five brands per strategist, along with daily interaction and two hour response times. Services span PPC, Amazon DSP, creative optimization, full account management, and TikTok Shop.

What they publish

They publish: "We manage over $24M in annual Amazon ad spend." Clients see "an average 146% yearly revenue growth." They have "helped 300+ brands," work across 30+ product categories, and describe a team of "over 80 talented individuals." Recognized on the Inc. 5000 at #170 and multiple Clutch 2025 awards. Founded by Mina Elias, a chemical engineer who built his own supplement brand on Amazon before starting the agency.

Source: triviumco.com, checked 2026-08-11.

When to pick them over us

If you are a supplement or functional food brand and category compliance depth is your first concern, Trivium has more reps in that specific lane than we do. If a published strategist to brand ratio is the comfort you want in writing, they publish one and most do not.

Worth knowing

Trivium offers TikTok Shop, so they are not a single channel shop. The distinction is how it is run: TikTok Shop sits alongside the Amazon work as a service line. Whether the two are managed on one P&L with the cross channel halo measured is a fair question to put to them directly.

Cartograph

Data and operations led full service Amazon agency for CPG. Now part of Harvest Group.

Who they fit

Established CPG brands in food and beverage, beauty, health, pet and baby that want an agency managing the entire value chain, from operations and inventory through to P&L management and advertising, with enterprise scale behind it.

How they operate

Full service Amazon management with operations design, P&L management, content execution, advertising, brand building, merchandising and inventory management. They emphasize proprietary financial dashboards built for CPG, giving margin visibility and cost monitoring rather than ROAS only reporting.

What they publish

They publish: "$400M+ in annual GMV on Amazon" and "$700M+ Amazon Client Sales Managed," across 300+ brands. Category focus is Food and Beverage, Beauty, Health, Pet and Baby. They also reference TikTok Shop.

Source: gocartograph.com, checked 2026-08-11.

The material update for 2026

Harvest Group announced its acquisition of Cartograph on 14 April 2026, stating the addition "will approximately double the size of Harvest Group’s Amazon business and team."

Source: harvestgroup.com, published 2026-04-14.

This matters to your decision. Cartograph now sits inside a larger retail focused organization, which puts broader retail and brokerage capability within reach. It also means the servicing model, team structure and account ownership may look different than the case studies on their site describe. Ask directly who owns your account post integration, and whether the pod you are pitched is the pod you get.

When to pick them over us

If you sell into physical retail as well as Amazon and want an omni retail partner with brokerage muscle behind it, Harvest Group plus Cartograph is a combination we cannot match. If you are a food and beverage brand specifically, their category density there is excellent.

Canopy Management

The largest agency on this list. Full service Amazon, Walmart and Shopify.

Who they fit

Brands that want a large, award heavy, systems driven agency with a deep service catalog and specialists for every function, including DSP, photography, reimbursements, customer service and inventory.

How they operate

"Human led, software driven," in their words, with a three phase cadence of research, then design and optimize, then grow and scale.

What they publish

They publish: "$3.2B+ in managed revenue" and "1,000+ brands scaled," operating since 2015. "84% average year over year profit growth for our partners" and a "99.1% partner retention rate." 17 awards received, including Inc. 500 #325 and Amazon Ads Preferred Partner status.

Source: canopymanagement.com, checked 2026-08-11.

When to pick them over us

If you need Walmart and Shopify managed under the same roof as Amazon, they do that and we do not. If breadth of catalog is what you are buying, from DSP to product photography to reimbursements, theirs is the widest here. And if hundreds of public reviews across Clutch, Google and Glassdoor are the reassurance you want before signing, they have them and we do not.

The tradeoff is the one that comes with any large book of business. With 1,000+ brands scaled since 2015, ask specifically who is assigned to your account and how many other brands that person carries. Fair question to put to them, and to us.

A correction to our own earlier version of this page

An earlier version of this page credited Canopy with a "50% revenue growth guarantee or we work for free," a "3.3x average ROAS" and a "12% average profit increase." We could not verify any of the three on Canopy’s site when we rechecked on 2026-08-11, so we removed them and replaced them with what Canopy actually publishes. We would rather correct ourselves in public than leave an unsourced number about another company on our own website.

MarketplaceOps

Full service Amazon management for seven and eight figure brands, run by operators who also own brands.

Who they fit

Seven and eight figure brands that want full service Amazon management from a team with real operator history, including organic ranking work and supply chain support.

How they operate

Their positioning is "Most Amazon Agencies Run Your Ads. We Actually Build Brands." Services cover PPC management, listing optimization and SEO, supply chain management, brand protection, customer service, and a proprietary organic ranking engine they call Project Sling.

What they publish

They publish: "$500M+ In lifetime managed sales," "200+ Brands Scaled," "12+ Years Operating on Amazon," "400+ Products Launched," and an average growth figure of "+312%." They also publish "$40M+ Annual revenue across our own active brand portfolio."

Source: marketplaceops.com, checked 2026-08-11.

When to pick them over us

If organic rank is your primary bottleneck rather than paid efficiency, channel control or cross channel demand, they have built a named product around exactly that problem and it is worth hearing them out on it.

A correction to our own earlier version of this page

An earlier version of this page described MarketplaceOps as having a "smaller team than enterprise agencies" with "no 3P distribution or capital deployment offering." Both were wrong. They publish $500M+ in lifetime managed sales and a $40M+ annual revenue brand portfolio of their own. We have corrected it.

Eleviamus

Us. Boutique TikTok Shop and Amazon growth for CPG brands doing $1M+ a year.

Who they fit

CPG brands at $1M+ a year who want senior operators on the account rather than a large agency’s junior bench. We are the right call when your bottleneck is one of four things: channel control lost to resellers, advertising that grew faster than profit, unit economics that stopped working as you scaled, or demand that starts on TikTok and never gets captured on Amazon.

You do not have to take both channels to work with us. Plenty of our brands run Amazon with us alone. Both together is where the compounding lives, and it is what we would point you toward if the appetite is there, but it is an option and not a requirement.

Who is on your account

We're a boutique by design. We hold a small roster deliberately and we're selective about who joins it, because the model only works when senior operators are on your account rather than supervising someone junior who relays your questions back and forth.

Every discipline is owned by a specialist who does that one thing at a high level: advertising, listing and creative, channel control and brand protection, supply chain, and margin. You're not getting a generalist account manager stretched across all five, learning your category on your budget.

How we operate

We run TikTok Shop as the demand engine and Amazon as the conversion engine, and we own the number that connects them. TikTok seeds demand at scale through creator seeding and affiliate activation. Most of those buyers don't check out in the app. They go looking for the product on Amazon, where reviews, Prime and social proof close the sale.

We build Amazon to catch that traffic before we spend a dollar upstream, and the order matters. External traffic amplifies whatever it hits. Sending demand at a listing that leaks, or at a reseller's offer instead of yours, is paying to send a customer somewhere else.

Where we sit

40+ CPG brands scaled. $80M+ in brand revenue managed. $200M+ in Amazon ad spend managed over the life of the business. 98% client retention. Amazon Ads Verified Partner and Amazon SPN Verified Partner. Tom Cochrane runs every initial diagnostic call personally.

What that looks like in practice

One of our clients, a skincare brand, first 120 days.

Phase one was Amazon. We brought the channel in house, consolidated control away from resellers, and rebuilt full funnel acquisition. Conversion rate up 67%, TACoS down 3.7 points, new to brand share to roughly 25%, and seven figure ARR inside ten months.

Phase two added TikTok. About $2K of creator seeding, no paid TikTok ads at all. Amazon sessions climbed 31%. New to brand buyers reached 995 a month, roughly $50K a month in new to brand sales, at a 5.0x return on the seeding spend.

Then we stopped seeding, and Amazon sessions and new to brand buyers eased back down together in the same shape they climbed. That's the halo, visible in both directions. About $2K of product moved a marketplace number, and we could watch it move.

Source: Seller Central business reports and Brand Analytics, first 120 days. Individual results will vary.

How you can engage us

Three ways, and you pick. Amazon on its own, if that's where the bottleneck is. TikTok Shop on its own. Or both run as one engine on one P&L.

There's a fourth option that isn't open to everyone. For a very select set of brands we run 3P Exclusive, where we buy and hold your inventory ourselves and fund the ads, and we make money only on resale margin after our own buy and ad costs. We've deployed $5M+ of our own capital into client inventory this way, and generated $10M+ in lifetime 3P sales revenue running the model ourselves. That's the version where our capital is genuinely at risk alongside you. It's an escalation for brands where capital is the binding constraint, and we scope it after an audit rather than on a first call.

Where we are not the right fit

We'll tell you on the call if we don't think we can move your brand, and we turn brands down on that basis. We're the wrong call if you're under $1M a year on Amazon, if you're optimizing for the cheapest option rather than the outcome, or if you want to stay hands off from the numbers. The model depends on a founder or operator who'll engage with the P&L alongside us.

What are the Amazon agency pricing models in 2026, and which is best?

There are four Amazon agency pricing models in 2026: percentage of ad spend (typically 10% to 20% of managed spend), flat monthly retainer, percentage of gross revenue, and inventory or capital models where the partner buys your stock and earns on resale margin. No model is best in the abstract. Each one rewards a different behavior, and the right question is which behavior you want your agency to be paid for.

Almost nobody in this search result will tell you that plainly, because almost everyone writing about agency pricing is an agency defending the model it happens to use. So here's each one, including what it costs you when it goes wrong.

Percentage of ad spend

Typical structure
10% to 20% of managed ad spend, often with a monthly floor.
What it rewards
Budget growth. The fee rises when spend rises, whether or not the spend worked.
Where it breaks
The incentive to recommend efficiency cuts against the agency’s own revenue. An agency on this model that tells you to cut spend by 30% is voluntarily cutting its own fee, which is a lot to ask of anyone. It also means the cheapest looking model at low spend becomes the most expensive one at scale.
Best for
Brands that genuinely need aggressive top of funnel expansion and are watching contribution margin themselves.

Flat monthly retainer

Typical structure
A fixed fee scaled to scope and SKU count.
What it rewards
Nothing in particular, which is both its strength and its weakness. Neutral incentives mean no distortion, and also no urgency.
Where it breaks
Service level drift. Nothing in the structure ties the fee to whether your numbers moved, so accountability has to come from the relationship rather than the contract.
Best for
Brands that want predictable budgeting and are prepared to manage the agency actively.

Percentage of gross revenue

Typical structure
A single digit percentage of channel revenue.
What it rewards
Top line growth. Better aligned than ad spend, because the agency only earns more when you sell more.
Where it breaks
Revenue and profit are not the same thing. An agency can grow your top line while your contribution margin erodes. Ask how margin is treated, and whether there is any mechanism tying the fee to profitability rather than revenue alone.
Best for
Brands that want alignment on growth and are willing to watch the margin line themselves.

Inventory and capital models

Typical structure
The partner buys your inventory at wholesale, funds the advertising, and earns on resale margin after their own costs.
What it rewards
Profitable sell through. This is the tightest alignment available, because the partner loses their own money first if the economics do not hold.
Where it breaks
Your margin per unit drops, and you are handing a channel to someone else to operate. It is the right instrument when capital is your binding constraint, and the wrong one when it is not.
Best for
Brands with real demand and no capital to fund inventory and ads in parallel.

What we charge, and why

For the sake of the disclosure this page is built on: our agency engagements are billed as a percentage of gross revenue, not a percentage of ad spend. That's deliberate. It means nobody here has a financial reason to recommend a bigger ad budget than your P&L can support.

Our 3P Exclusive model is the inventory version, used when capital is the actual bottleneck rather than expertise. You can read the mechanics of that on our 3P funding page.

Whichever model you choose, do one thing before signing: ask for the fee in dollars at your current revenue and at your target revenue. A percentage sounds small until you run it at scale, and the model that's cheapest today is often the most expensive at the number you're trying to hit.

Do you need a TikTok Shop agency and an Amazon agency, or one partner for both?

You need one partner accountable for both if you want the cross channel effect measured. Two vendors can each run their channel well and still leave the halo between them unowned, because neither one's reporting captures a buyer who discovers you on TikTok and purchases on Amazon.

Every agency on this list can run Amazon well. If your only question is “who's competent on Amazon,” you have five good answers and you should pick on category fit and chemistry.

Here's the question we think is actually load bearing right now.

Not all of your CPG demand starts on Amazon any more. Some of it starts on TikTok, in a creator video, and finishes on Amazon days later in a search bar. That journey crosses a reporting boundary, and reporting boundaries are where accountability goes to die.

Three things happen when nobody owns that boundary.

  • Your TikTok spend looks worse than it is. In app conversion is the only thing your TikTok vendor can point to. Every buyer who went to Amazon instead is invisible to them, so the channel gets judged on a fraction of what it produced, and the budget gets cut.
  • Your Amazon results look better than they are. Branded search climbs and organic sales rise, and it reads as though the Amazon work caused it. Some of it did. Some of it is demand you paid to create somewhere else, arriving with no label on it. Optimize on that and you'll draw the wrong conclusion about what's working.
  • The listing isn't built to catch it. External traffic amplifies whatever it hits. A curious buyer arriving at a listing that leaks, or at a reseller's offer instead of yours, is a customer you paid to send somewhere else.

To be straight about the competitive picture: Trivium offers TikTok Shop, and Cartograph references it. We're not the only agency here that touches the channel and we're not going to pretend otherwise. The distinction worth testing is narrower and more useful.

Ask whoever you're evaluating to show you one report where TikTok activity and Amazon new to brand buyers sit on the same page, over the same date window, with one person accountable for the relationship between them.

Low bar. It's also the thing that separates two service lines sold by the same vendor from one engine run on one P&L. Ask us the same question, and we'll show you the skincare data above, including the part where the numbers came back down when we stopped.

Frequently asked questions

+What is the most important question to ask an Amazon agency for CPG brands?

How they get paid. An agency charging a percentage of ad spend earns more when your ad budget grows, whether or not that growth was profitable. An agency charging a percentage of gross revenue earns more when your top line grows. An agency buying your inventory earns only on resale margin after its own costs. The compensation structure predicts the recommendations you will get more reliably than anything in the pitch.

+What does an Amazon agency cost for a CPG brand?

It depends entirely on the model. Ad spend based fees typically run 10% to 20% of managed spend. Retainers are fixed to scope and SKU count. Revenue share models take a single digit percentage of channel revenue. Inventory models have no fee at all, because the partner earns on resale margin instead. Always ask for the number in dollars at both your current and your target revenue.

+When should a CPG brand hire an Amazon agency?

Around $1M a year in Amazon revenue is the practical floor. Below it, agency fees usually exceed the margin improvement an agency can recover, and a freelance operator or focused consulting engagement is the better instrument.

+How do I compare agencies when they all publish different metrics?

Check the unit and the window before comparing anything. One agency’s "$24M in annual ad spend" and another’s "$200M+ in ad spend managed" are not the same measurement, because one is annual and one is lifetime. Same for GMV versus revenue versus managed sales. Ask each agency to restate its headline number as annual, current year, in the same unit. Most of the apparent gaps close.

+Should a CPG brand hire an Amazon agency or use a 3P distributor?

An agency makes sense when you have capital to fund inventory and ads but lack bandwidth or category expertise. A 3P distributor makes sense when capital is the binding constraint and you want to move inventory and ad risk to a partner who profits only on resale margin. Some brands need both, sequenced, with the agency engine first.

+Does TikTok Shop actually drive Amazon sales?

It is real and it is measurable. The reason it gets treated as a story is that almost nobody sets up the reporting to catch it. The test is directional symmetry: when creator activity rises, Amazon sessions and new to brand buyers should rise with it, and when creator activity stops, they should ease back down. We have watched that happen in both directions inside our own accounts. What you should push back on is a fixed multiplier. Any agency quoting a universal ratio of TikTok dollars to Amazon dollars is selling a rule that does not survive a different category, price point or review base.

+How long should an engagement take to show results?

Most CPG brands see early wins within 30 to 60 days: TACoS reduction, listing conversion improvement, Buy Box recapture. Meaningful contribution margin movement usually lands around day 90. If nothing has moved directionally by day 60, it is normally a strategic mismatch rather than a tactical one, and worth naming early rather than waiting out the contract.

+Is a bigger Amazon agency better?

It depends what you are buying. Bigger means specialists, redundancy, and pattern recognition across more accounts. Boutique means senior attention and someone who knows your catalog cold. The metric that settles it is how many brands your strategist carries and who is on your account in month six. Ask for both in writing.

+What is the biggest red flag when evaluating an Amazon agency?

An agency that does not ask hard qualification questions on the first call. The good ones turn brands away. An agency saying yes to every prospect is optimizing for fee revenue rather than client outcomes, and you will feel it by month four.

+Why should I trust a buyer’s guide written by one of the agencies on the list?

You should not, automatically. You should check it. Every number about another agency here is quoted from that agency’s own website with a link and the date we checked it, so you can verify any of it in about two minutes. We have also published two corrections where we got a competitor’s details wrong in an earlier version. That is the standard we would want applied to us.

Want to know whether Eleviam is the right fit?

Book a 20 minute diagnostic. Before the call we run a full analysis of your Amazon account and your TikTok Shop presence. On the call we show you where the largest leak is, and we tell you straight whether we're the right partner or whether someone else on this list is the better call.

We turn brands down. That's what makes the yes worth something.

20 minutes · Your account analyzed before we talk · No pitch until you've seen something real