+What's the most important question to ask an Amazon agency for a beauty brand?
How they handle MAP enforcement and unauthorized resellers. Beauty is the most reseller-damaged category on Amazon. An agency that only offers monitoring tools without supply-chain enforcement will let your Buy Box and margin slowly bleed for the entire engagement.
+Should a beauty brand run Amazon and TikTok Shop with the same agency or separate ones?
Same agency is usually better for beauty. The catalog overlap is high, the creator and influencer programs feed both channels, and the inventory planning has to be unified. Two separate agencies create constant coordination overhead and inventory misalignment.
+What gross margin does a beauty brand need before hiring an Amazon agency?
30%+ gross margin is the floor where the agency's typical 8 to 15% of ad spend (or 2 to 5% of gross revenue) doesn't compress unit economics below break-even. Below 30%, beauty brands usually need to fix product cost or pricing first.
+How does Eleviam handle Brand Registry and Transparency program enrollment for beauty?
Brand Registry activation is part of every Operator-tier engagement. Transparency program (unit-level serialization that makes future arbitrage uneconomic) is recommended for hero ASINs in beauty because the unauthorized-reseller pattern is so endemic. We coordinate enrollment and the operational changes (unique codes per unit, logistics adjustments) end to end.
+What's the typical first-90-day timeline for a beauty brand?
Days 0 to 14: full diagnostic plus reseller trace. Days 15 to 45: Buy Box recovery initiation, listing CVR fixes (beauty conversion is hero-image-driven), advertising restructure. Days 45 to 90: Brand Registry and Transparency enrollment, MAP enforcement lock-in, paid scaling. Most beauty brands see Buy Box ownership above 90% by day 90.
