Built by operators, shared openly.
Everything below was refined on our own P&L first. The same tools, frameworks, and judgment calls we use to run brands doing $75K to $500K+ per month on Amazon.
The CPG Amazon Benchmark Report
Margins, ad costs, conversion rates, and fees benchmarked against the real state of Amazon in 2026. Every figure is sourced, so you know exactly where you stand and what the gap is costing you.
Read the reportOur Favorite Amazon and TikTok Softwares
A curated directory of the analytics, PPC, listing, and inventory tools we trust for sellers and agencies. Honest picks, not affiliate noise.
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Webinars & Featured Talks
Watch founder Tom Cochrane on AI, Amazon, and TikTok Shop growth. Webinars we have hosted and industry sessions we were invited to speak on.
Watch the sessionsOperator Notes from the Eleviam Blog
Field notes on Amazon and TikTok Shop growth, channel control, margin engineering, and the economics of running a CPG portfolio.
Read moreReport figures are from the 2026 CPG Amazon Benchmark Report, where each one is sourced.
Latest operator notes
Why TikTok Shop Is Now a Revenue Channel CPG Brands Cannot Ignore
TikTok Shop has moved from experimental to essential for CPG brands. Here is what separates real commerce operators from social media agencies pitching the channel.
Why UGC Is Now the Primary Growth Driver for CPG Brands on TikTok Shop
UGC converts 4x better than brand creative on TikTok Shop. Here is what a real UGC engine looks like and what to demand from the partner building it.
YouTube Organic Strategy: What CPG Brands Must Demand From Partners
YouTube's algorithm finds buyers for free, but only if your content strategy and downstream conversion infrastructure are built to capture them.
Scalewire: the weekly operator’s insight
One actionable insight per week from operating real brands on Amazon and TikTok Shop. No fluff, no agency pitches.