On the record about building brands that actually scale.
Webinars and industry sessions where Eleviam founder Tom Cochrane breaks down how CPG brands grow profitably across Amazon, TikTok Shop, and beyond. No hype. Just what holds up on a real P&L. Each player jumps straight to Tom’s segment.
Eleviam The Profit Leak Series: Where Amazon and TikTok Brands Lose Money, and How Operators Find It
Eleviam’s Profit Leak Series webinar on where Amazon and TikTok brands lose money and how operators find it. Founder Tom Cochrane opens the session, followed by operators covering the zero code Claude playbook for high converting Amazon creatives, the profit leak hiding in every Amazon listing, finding profit leaks in Amazon’s unified transaction report, the profit leak that never sends you an invoice, how bad funding decisions can sink an ecommerce business, and whether you actually kept the money you made, closing with a Q&A session.
Tom Cochrane opens the session: Where Amazon and TikTok Brands Lose Money and How Operators Find It
Full session lineup (8 speakers)›
- 0:00Tom Cochrane, Eleviam — Where Amazon and TikTok Brands Lose Money and How Operators Find It
- 8:36Silvia Vendraminetto, Ecomm Hero Academy — Pretty Doesn’t Sell: The Zero-Code Claude Playbook for High-Converting Amazon Creatives
- 21:06Jon Tilley, ZonGuru — Found Money: The Profit Leak Hiding in Every Amazon Listing
- 35:50Nhan Dinh, SellerLabs — The P&L Lies: Finding Profit Leaks in Amazon’s Unified Transaction Report
- 44:51Andrew Erickson, InventoryHero AI — My $418,000 Mistake: The Profit Leak That Never Sends You an Invoice
- 51:19Ben Kotch, AccrueMe — How Bad Funding Decisions Can Sink Your Ecommerce Business, and How to Avoid Them
- 1:02:46Josh Porter, Refund Hawk — You Made the Sale. Did You Actually Keep the Money?
- 1:15:55Q&A Session
The 2026 Brand Growth Curve: How CPG Brands Scale Profitably Across Amazon, TikTok & Beyond
Eleviam’s own 2026 webinar on the brand growth curve. Founder Tom Cochrane opens with how consumer packaged goods brands scale profitably across Amazon, TikTok Shop, and the channels that feed them, followed by operators covering cash flow, product seeding, reviews and reputation, the TikTok to Amazon handoff, and catalog translation.
Tom Cochrane opens the session: How CPG Brands Scale Profitably Across Amazon, TikTok & Beyond
Full session lineup (6 speakers)›
- 0:00Tom Cochrane, Eleviam — How CPG Brands Scale Profitably Across Amazon, TikTok & Beyond
- 9:59Ben Kotch, Accrueme — How CPG Brands Can Fund Scale Without Starving Their Cash Flow
- 20:49Seth Hurd, Brand Expand — Beyond PPC: The Product Seeding Framework Top CPG Brands Use to Expand Marketplaces
- 34:49Shane Barker, TraceFuse — Why Reviews & Reputation Are the Foundation of Profitable Multi-Channel Growth
- 51:59Avinash Saproo, SellerMate — The TikTok to Amazon Handoff: Tracking Top of Funnel Discovery in the AI Era
- 1:05:16Kamaljit Singh, AMZ ONE STEP — Translate your whole catalog with one click
Featured appearances
Invited to the table.
Sessions other operators asked Tom to join, alongside founders and CEOs from across the Amazon and ecommerce world. Each player picks up right where his segment starts.
Beyond the Hype: Building AI Powered Ecommerce Operations That Actually Work (E4)
Episode four of SellerMate’s series on putting AI to work in real ecommerce operations. Across nearly two hours, operators walk through Amazon MCP with Claude Code, advertising automation, PPC diagnostics, and listing strategy. Tom Cochrane’s segment covers how to use Amazon’s API integrations alongside Claude Code.
Tom’s talk (57:02): How to use Amazon’s API integrations alongside Claude Code
Full session lineup (8 speakers)›
- 0:00Akash Singh, SellerMate — 3 Ways to Use Amazon MCP with Claude Code
- 19:00Vincenzo Toscano, Ecomcy — Using Claude MCP to Automate Amazon Advertising Intelligence
- 36:00Dmitriy Lavrinenko, Aideliv — Freight Forwarders Hate This One Mechanism (and It’s Patented)
- 45:00Larisa Herbai, IntelliRANK — Your PPC Playbook Just Expired: Rufus, MCP, and the New Amazon Operating System
- 57:00Tom Cochrane, Eleviam — How to use Amazon’s API integrations alongside Claude Code
- 1:08:00Silvia Vendraminetto, Ecomm Hero Academy — Zero-Code Claude: The Amazon Brand Playbook Live
- 1:24:00Elizabeth Greene, Junglr — Scale Smarter: Diagnosing Your Amazon PPC Before You Spend More
- 1:44:00Ash Metry, Keywords.am — Built for Rufus and COSMO: The New Amazon Listing Playbook
Ecom Sales Flywheel: How Elite Sellers Stack Traffic, Feedback & Conversion Signals
Brand Expand’s roundtable on the ecommerce sales flywheel, how elite sellers stack traffic, feedback, and conversion signals. Speakers cover brand analytics, reviews and reputation, full funnel DSP and AMC, Amazon’s 3D listings, and affiliate traffic. Tom Cochrane’s segment covers the creator halo effect, stacking TikTok seeding with Amazon creator connections.
Tom’s talk (21:42): The Creator Halo Effect: Stacking TikTok Seeding with Amazon Creator Connections
Full session lineup (7 speakers)›
- 0:00Seth Hurd, Brand Expand — Ecom Sales Flywheel: How Elite Sellers Stack Traffic, Feedback & Conversion Signals
- 11:00Mike Frekey, IG PPC — Master Your Market: Leveraging Brand Analytics To Grow CVR
- 21:42Tom Cochrane, Eleviam — The Creator Halo Effect: Stacking TikTok Seeding with Amazon Creator Connections
- 34:00Shane Barker, TraceFuse — The Hidden Conversion Multiplier: How Reviews Influence Traffic, Rankings, and Revenue
- 47:00Meher Patel, Hector AI — Building a Full-Funnel Amazon Growth Flywheel with DSP, AMC, and High-Intent Audience Signals
- 1:01:00Ganesh Singh, 3Dimages.ai — How Elite Sellers Are Using Amazon’s New 3D Update to Maximise Conversions
- 1:10:00Mike Begg, AMZ Advisers — How to Use TikTok and Affiliate to Drive Traffic to Amazon
Practical Use Cases of Claude in Ecommerce
SellerMate’s session on practical, working use cases for Claude across ecommerce. Speakers cover Prime Day and Q4 planning, competitor and review research, AI storefronts, the ecommerce funnel, and Amazon MCP. Tom Cochrane’s segment shows how to run Claude as an account health employee on a live Amazon account.
Tom’s talk (26:41): Claude as an account health employee
Full session lineup (7 speakers)›
- 0:00Avinash Saproo, SellerMate — Prime Day Was the Rehearsal: Turn This Week’s Data Into Your Q4 Event Playbook
- 27:00Tom Cochrane, Eleviam — Claude as an account health employee
- 39:00Monte Desai, Pixii — Claude for competitor and reviews research
- 53:00Amir Khan, agentShop — AI Is the New Storefront: How Brands Can Win in the Age of ChatGPT Shopping
- 1:06:00Dan Kriss, JoinBrands — Claude Across the Ecommerce Funnel: From Product Discovery to Customer Retention
- 1:19:00Erez Halperin, Atomic One — Amazon MCP for Claude
- 1:25:00Ishan Soni, RevenueFlows.AI — Turn Your Products Into High Converting Sales Machines on Shopify
Q4 Hack Sprint: 13 Experts, 13 AI-Powered Growth Hacks
AMZ Optimized’s Q4 Hack Sprint. Thirteen Amazon and ecommerce experts each get five minutes to reveal one AI powered growth hack you can use before Q4. Tom Cochrane’s hack is the AI powered voice of customer system.
Tom’s talk (34:25): The AI-Powered Voice of Customer System
Full session lineup (14 speakers)›
- 0:00Pasha Knish, AMZ Optimized — Host and welcome
- 5:00Jordan West — The New Ecommerce Operating System
- 10:00Shaurya Ithikkat — The Plugin Playbook: Turning Amazon Ads Data Into Daily Decisions
- 15:00Danan Coleman — Checking reviews against Amazon TOS with a review analysis GPT
- 20:00Jay Margaliot — The AI Employee Every Amazon Seller Should Build
- 25:00Jordyn Levine — How to get more out of your TikTok creators
- 30:00Tom Cochrane, Eleviam — The AI-Powered Voice of Customer System
- 35:00Ahmed Alsaidi — Use AI beyond keyword research
- 40:00Vincenzo Toscano — Leverage AMC to geo target your audiences on Amazon
- 45:00Jakob Wolitzki — Stop managing Amazon PPC, let an AI agent run it for you
- 50:00Avinash Saproo — Every Hour Counts: Using AI to Bid When Shoppers Actually Buy
- 55:00Ben Matthew — Measure and Optimize Your New Title and Item Highlights
- 1:00:00Demian Lazurko — How to identify and cut organic sales cannibalization
- 1:05:00Andri Sadlak — Find the Questions AI Recommends Your Competitors For, But Not You
About the speaker
Tom Cochrane, Founder & CEO of Eleviam
Tom Cochrane is the founder and CEO of Eleviam, a CPG brand accelerator for Amazon and TikTok Shop. He founded the company in 2018 and has scaled multiple consumer brands across both channels. Eleviam has deployed $5M+ of its own capital into Amazon inventory and driven more than $10M in lifetime third party sales revenue across 40+ brands, with 98% client retention. Tom speaks on Amazon and TikTok Shop growth, channel control, margin engineering, and applying AI to ecommerce operations.
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