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Webinars & Talks

On the record about building brands that actually scale.

Webinars and industry sessions where Eleviam founder Tom Cochrane breaks down how CPG brands grow profitably across Amazon, TikTok Shop, and beyond. No hype. Just what holds up on a real P&L. Each player jumps straight to Tom’s segment.

8Recorded sessions
2Hosted by Eleviam
6Guest appearances
13.7Hours on the record
Hosted by EleviamAugust 20261h 22m

Eleviam The Profit Leak Series: Where Amazon and TikTok Brands Lose Money, and How Operators Find It

Eleviam’s Profit Leak Series webinar on where Amazon and TikTok brands lose money and how operators find it. Founder Tom Cochrane opens the session, followed by operators covering the zero code Claude playbook for high converting Amazon creatives, the profit leak hiding in every Amazon listing, finding profit leaks in Amazon’s unified transaction report, the profit leak that never sends you an invoice, how bad funding decisions can sink an ecommerce business, and whether you actually kept the money you made, closing with a Q&A session.

Full session lineup (7 speakers)
  1. 0:00
    Tom Cochrane, EleviamWhere Amazon and TikTok Brands Lose Money and How Operators Find It
  2. 8:36
    Silvia Vendraminetto, Ecomm Hero AcademyPretty Doesn’t Sell: The Zero-Code Claude Playbook for High-Converting Amazon Creatives
  3. 21:06
    Jon Tilley, ZonGuruFound Money: The Profit Leak Hiding in Every Amazon Listing
  4. 35:50
    Nhan Dinh, SellerLabsThe P&L Lies: Finding Profit Leaks in Amazon’s Unified Transaction Report
  5. 44:51
    Andrew Erickson, InventoryHero AIMy $418,000 Mistake: The Profit Leak That Never Sends You an Invoice
  6. 51:19
    Ben Kotch, AccrueMeHow Bad Funding Decisions Can Sink Your Ecommerce Business, and How to Avoid Them
  7. 1:02:46
    Josh Porter, Refund HawkYou Made the Sale. Did You Actually Keep the Money?
  8. 1:15:55
    Q&A Session
Hosted by EleviamJuly 20261h 21m

The 2026 Brand Growth Curve: How CPG Brands Scale Profitably Across Amazon, TikTok & Beyond

Eleviam’s own 2026 webinar on the brand growth curve. Founder Tom Cochrane opens with how consumer packaged goods brands scale profitably across Amazon, TikTok Shop, and the channels that feed them, followed by operators covering cash flow, product seeding, reviews and reputation, the TikTok to Amazon handoff, and catalog translation.

Full session lineup (6 speakers)
  1. 0:00
    Tom Cochrane, EleviamHow CPG Brands Scale Profitably Across Amazon, TikTok & Beyond
  2. 9:59
    Ben Kotch, AccruemeHow CPG Brands Can Fund Scale Without Starving Their Cash Flow
  3. 20:49
    Seth Hurd, Brand ExpandBeyond PPC: The Product Seeding Framework Top CPG Brands Use to Expand Marketplaces
  4. 34:49
    Shane Barker, TraceFuseWhy Reviews & Reputation Are the Foundation of Profitable Multi-Channel Growth
  5. 51:59
    Avinash Saproo, SellerMateThe TikTok to Amazon Handoff: Tracking Top of Funnel Discovery in the AI Era
  6. 1:05:16
    Kamaljit Singh, AMZ ONE STEPTranslate your whole catalog with one click
Featured appearances

Invited to the table.

Sessions other operators asked Tom to join, alongside founders and CEOs from across the Amazon and ecommerce world. Each player picks up right where his segment starts.

Guest on ESQgoSeptember 20262h 16m

ESQgo 15x5 Amazon Hacks Webinar Sep 30

Tom starts at 16:00

Where Amazon and TikTok Brands Lose Money and How Operators Find It

Full session lineup (18 speakers)
  1. 0:45
    Nick Penev, ESQgoIntroduction and sponsors
  2. 9:30
    Mario SimonyanYour Brand Is Bleeding $500K+ a Year, Here’s the Proof
  3. 16:00
    Tom Cochrane, EleviamWhere Amazon and TikTok Brands Lose Money and How Operators Find It
  4. 23:00
    Basil ZaidiFollow the Spend: From Amazon Ad Click to the SKU That Actually Gets Bought
  5. 29:00
    Ben MathewHow to Measure If Your Listing Changes Are Working
  6. 36:00
    Jakob WolitzkiFix a Losing Amazon PPC Campaign in 60 Seconds, Just by Asking Claude
  7. 42:00
    Sam KotchThe “Cheap Money” Trap
  8. 48:20
    Monte DesaiDesign 50 Listings in 20 Minutes
  9. 56:00
    Danan Coleman5 Steps You Can Take To Remove Negative Product Reviews
  10. 1:02:30
    Andri SadlakFlip the Verdict on Alexa for Shopping
  11. 1:09:50
    Andrew EricksonAutomate $4,000 a Year in Reimbursements from Amazon
  12. 1:16:40
    Chelsea CohenTurn ChatGPT Into Your Fractional CFO
  13. 1:25:40
    Jay MargaliotTurn Claude Code Into a One Click Product Video Machine
  14. 1:36:00
    Nik Hall3 Hacks to Rank #1 in 7 Days
  15. 1:42:30
    JD O’HeaDouble The Brand, Half the Hours
  16. 1:47:00
    Vanessa HungAmazon Troubleshooting Playbook
  17. 1:53:30
    Ben LeonardThe Exact System to Grow to $200k a Month of TikTok Shop
  18. 2:01:50
    Vincenzo ToscanoHow to Leverage AI to Optimize Your Amazon Listings
  19. 2:09:30
    Vote and winner announcement
Guest on Brand ExpandSeptember 20262h 14m

The Q4 Growth Playbook: How Top E-Commerce Brands Are Driving More Sales Beyond PPC

Tom starts at 48:00

The Creator Halo Effect: Stacking TikTok Seeding with Amazon Creator Connections

Full session lineup (9 speakers)
  1. 0:00
    Intro
  2. 13:00
    Seth Hurd, Brand ExpandHow Top E-Commerce Brands Are Driving More Sales Beyond PPC
  3. 30:00
    Chelsea Cohen, SoStockedAvoid the Devastating Cost of Q4 Stockouts
  4. 48:00
    Tom Cochrane, EleviamThe Creator Halo Effect: Stacking TikTok Seeding with Amazon Creator Connections
  5. 1:00:00
    Aastha Taneja, Enso BrandsAmazon Listing Optimization in the AI Era
  6. 1:19:00
    Dave Vermeulen, SpreetailHow to Successfully Leverage DSP Throughout the Funnel
  7. 1:37:00
    Shane Barker, TraceFuseBeyond PPC: Turning Reputation Into a Q4 Growth Engine
  8. 1:49:00
    Jordan West, Social Commerce ClubThe Social Commerce Growth Loop: How Brands Turn Creators, TikTok Shop, and Owned Customer Data Into a Growth Engine Beyond PPC
  9. 2:00:00
    Ganesh Singh, 3Dimages.aiThe 3D Strategy Helping Amazon Sellers Rank Higher
  10. 2:08:00
    Vladislava Skrebnova, WAPILogistics as a PPC Replacement: How Flawless Q4 Fulfillment Increases LTV and Repeat Purchases
Guest on AMZ OptimizedAugust 20261h 33m

Q4 Hack Sprint: 13 Experts, 13 AI-Powered Growth Hacks

Tom starts at 34:25

The AI-Powered Voice of Customer System

Full session lineup (14 speakers)
  1. 0:00
    Pasha Knish, AMZ OptimizedHost and welcome
  2. 5:00
    Jordan WestThe New Ecommerce Operating System
  3. 10:00
    Shaurya IthikkatThe Plugin Playbook: Turning Amazon Ads Data Into Daily Decisions
  4. 15:00
    Danan ColemanChecking reviews against Amazon TOS with a review analysis GPT
  5. 20:00
    Jay MargaliotThe AI Employee Every Amazon Seller Should Build
  6. 25:00
    Jordyn LevineHow to get more out of your TikTok creators
  7. 30:00
    Tom Cochrane, EleviamThe AI-Powered Voice of Customer System
  8. 35:00
    Ahmed AlsaidiUse AI beyond keyword research
  9. 40:00
    Vincenzo ToscanoLeverage AMC to geo target your audiences on Amazon
  10. 45:00
    Jakob WolitzkiStop managing Amazon PPC, let an AI agent run it for you
  11. 50:00
    Avinash SaprooEvery Hour Counts: Using AI to Bid When Shoppers Actually Buy
  12. 55:00
    Ben MatthewMeasure and Optimize Your New Title and Item Highlights
  13. 1:00:00
    Demian LazurkoHow to identify and cut organic sales cannibalization
  14. 1:05:00
    Andri SadlakFind the Questions AI Recommends Your Competitors For, But Not You
Guest on SellerMateJuly 20261h 37m

Practical Use Cases of Claude in Ecommerce

Tom starts at 26:41

Claude as an account health employee

Full session lineup (7 speakers)
  1. 0:00
    Avinash Saproo, SellerMatePrime Day Was the Rehearsal: Turn This Week’s Data Into Your Q4 Event Playbook
  2. 27:00
    Tom Cochrane, EleviamClaude as an account health employee
  3. 39:00
    Monte Desai, PixiiClaude for competitor and reviews research
  4. 53:00
    Amir Khan, agentShopAI Is the New Storefront: How Brands Can Win in the Age of ChatGPT Shopping
  5. 1:06:00
    Dan Kriss, JoinBrandsClaude Across the Ecommerce Funnel: From Product Discovery to Customer Retention
  6. 1:19:00
    Erez Halperin, Atomic OneAmazon MCP for Claude
  7. 1:25:00
    Ishan Soni, RevenueFlows.AITurn Your Products Into High Converting Sales Machines on Shopify
Guest on Brand ExpandJune 20261h 23m

Ecom Sales Flywheel: How Elite Sellers Stack Traffic, Feedback & Conversion Signals

Tom starts at 21:42

The Creator Halo Effect: Stacking TikTok Seeding with Amazon Creator Connections

Full session lineup (7 speakers)
  1. 0:00
    Seth Hurd, Brand ExpandEcom Sales Flywheel: How Elite Sellers Stack Traffic, Feedback & Conversion Signals
  2. 11:00
    Mike Frekey, IG PPCMaster Your Market: Leveraging Brand Analytics To Grow CVR
  3. 21:42
    Tom Cochrane, EleviamThe Creator Halo Effect: Stacking TikTok Seeding with Amazon Creator Connections
  4. 34:00
    Shane Barker, TraceFuseThe Hidden Conversion Multiplier: How Reviews Influence Traffic, Rankings, and Revenue
  5. 47:00
    Meher Patel, Hector AIBuilding a Full-Funnel Amazon Growth Flywheel with DSP, AMC, and High-Intent Audience Signals
  6. 1:01:00
    Ganesh Singh, 3Dimages.aiHow Elite Sellers Are Using Amazon’s New 3D Update to Maximise Conversions
  7. 1:10:00
    Mike Begg, AMZ AdvisersHow to Use TikTok and Affiliate to Drive Traffic to Amazon
Guest on SellerMateMay 20261h 56m

Beyond the Hype: Building AI Powered Ecommerce Operations That Actually Work (E4)

Tom starts at 57:02

How to use Amazon’s API integrations alongside Claude Code

Full session lineup (8 speakers)
  1. 0:00
    Akash Singh, SellerMate3 Ways to Use Amazon MCP with Claude Code
  2. 19:00
    Vincenzo Toscano, EcomcyUsing Claude MCP to Automate Amazon Advertising Intelligence
  3. 36:00
    Dmitriy Lavrinenko, AidelivFreight Forwarders Hate This One Mechanism (and It’s Patented)
  4. 45:00
    Larisa Herbai, IntelliRANKYour PPC Playbook Just Expired: Rufus, MCP, and the New Amazon Operating System
  5. 57:00
    Tom Cochrane, EleviamHow to use Amazon’s API integrations alongside Claude Code
  6. 1:08:00
    Silvia Vendraminetto, Ecomm Hero AcademyZero-Code Claude: The Amazon Brand Playbook Live
  7. 1:24:00
    Elizabeth Greene, JunglrScale Smarter: Diagnosing Your Amazon PPC Before You Spend More
  8. 1:44:00
    Ash Metry, Keywords.amBuilt for Rufus and COSMO: The New Amazon Listing Playbook
Tom Cochrane
About the speaker

Tom Cochrane, Founder & CEO of Eleviam

Tom Cochrane is the founder and CEO of Eleviam, a CPG brand accelerator for Amazon and TikTok Shop. He founded the company in 2018 and has scaled multiple consumer brands across both channels. Eleviam has deployed $5M+ of its own capital into Amazon inventory and driven more than $10M in lifetime third party sales revenue across 40+ brands, with 98% client retention. Tom speaks on Amazon and TikTok Shop growth, channel control, margin engineering, and applying AI to ecommerce operations.

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