We deployed $5M+ of our own capital into Amazon inventory before we ever managed a channel for someone else. Now we run Amazon for brands doing $1M+ who want to scale like operators, not like clients.
Takes 2 minutes. If you qualify, pick a time on the next screen.
We turn down more brands than we take. If Amazon Growth isn’t the right fit, we’ll tell you that on the call.
Most Amazon agency founders came from marketing or consulting. They learned Amazon from the outside. They optimize listings, run PPC, and send reports. That is fine if you want a vendor. It is not fine if you are scaling a brand to seven or eight figures and you need someone who understands contribution margin, inventory velocity and working capital alongside ad efficiency.
Before starting Eleviam, Tom was Director of Sales for an eight figure CPG company, working with big-box retail accounts. One behaviour kept showing up: consumers would discover a product somewhere else, pull out their phone, and check Amazon before buying.
Later we acquired 3P distribution rights from Amazon brands. We bought inventory up front. The brands got paid up front. We became the seller of record, and we handled logistics, Amazon operations, advertising, inventory risk and channel management. We deployed more than $5 million of our own capital into inventory.
That matters because we did not make money when our reports looked good. We made money when products actually sold. We learned to think about Amazon through contribution, inventory velocity, conversion, demand and working capital, not isolated marketing metrics.
Eventually brands started asking us to manage their channels without us buying their inventory. That is how the agency side of Eleviam developed.
Before we create a dollar of new demand for a brand, we fix the capture mechanism. Your Amazon listing is the capture mechanism. If it does not convert, driving more traffic to it just burns money.
We start with the foundation. Listing optimization built around intent based search, not keyword stuffing. Amazon COSMO and Alexa alignment, so your products surface when shoppers describe what they need and not only when they type an exact match keyword. A+ content that does the job of a sales page. Review velocity strategies that compound. Defense marketing that protects your branded search from competitors bidding on your name.
Only after the capture mechanism is fixed do we layer in demand creation. That is where the Halo framework comes in. TikTok creates discovery and demand. Amazon captures it. But if Amazon is not ready to receive that demand, you are paying to fill a leaky bucket.
This is why brands waste TikTok spend. They create demand before fixing Amazon. The demand shows up on Amazon, the listing does not convert, and the brand concludes TikTok does not work. The problem was never TikTok. It was the capture mechanism.
When TikTok creates demand for your product, that demand does not always convert on TikTok. It shows up on Amazon as branded search, sessions, new to brand customers and conversion. We monitor those downstream Amazon metrics as TikTok activity changes. That is the Halo effect.
The Halo framework is how we know whether demand created elsewhere is actually landing on Amazon. It is also how we know when cutting TikTok spend is cutting off the demand your Amazon growth was running on. Most agencies measuring one channel at a time will tell you to do exactly that.
The Halo is the mechanism behind our Amazon work. It is not the front door pitch. The front door pitch is simple: we run Amazon like operators, because we were operators.
Results are specific to each client and the period shown.
Nobody was searching for the product, ACoS sat at 70% on a $20 to $30 consumable, and the brand was doing 50 orders a month. We repositioned it as the convenient alternative to the kombucha aisle, built full funnel campaign architecture, borrowed demand from adjacent categories and added a dedicated remarketing layer. Over 14 months TACoS fell from roughly 52% to roughly 11%, CTR went from 0.29% to 0.61%, Subscribe and Save reached 24% of orders from zero, and the product went from unranked to best seller in a new subcategory.
“They understood something most agencies would have missed: we weren’t launching a gummy, we were launching a new way to drink kombucha. They built the funnel around that idea from day one, and the results speak for themselves.”
Source: Amazon Advertising and Seller Central
Dozens of active SKUs across very different categories were running on an ad structure built for a handful of hero products. ACoS sat well above the brand’s own 20% target and sales had plateaued on steady spend. We restructured at SKU level, broke bundled campaigns into category groups, harvested negatives catalog wide, and used Sponsored Brands for discovery and cross sell into the Brand Store. Separating the catalog revealed that a small set of hero SKUs was carrying efficiency while subsidising a long tail of slower products. Inside the bundled structure that was invisible.
The baseline impression figure is illustrative, not a measured before and after. We show real numbers next to honest labels.
Source: Amazon Advertising
Moved the Amazon channel in house from third party sellers and rebuilt the listings around intent based search. Figures for this account are being sourced and will be shown on the qualification call.
Optimized the listings with intent based keywords, created A+ Premium content, enrolled the products in Brand Registry, unified the product family through Sponsored Display and put a defense marketing strategy in place against competitors bidding on the brand name.
“Our brand’s Amazon presence was lackluster until Eleviam stepped in. In a short time, they helped us stand out in the competitive lash and brow serum category.”
Results are specific to each client and the time period shown. Past performance does not guarantee future results. Your results will vary based on your catalog, margins, inventory, competition and execution. Substantiation available on request.
Our brand’s Amazon presence was lackluster until Eleviam stepped in. In a short time, they helped us stand out in the competitive lash and brow serum category. Eleviam created clean and beautiful A+ Premium content, strategically optimized our listings with keywords, enrolled our products in Brand Registry, and unified our product family through ad display. Their defense marketing strategy for products is invaluable. The Eleviam team is responsive, professional, and easy to work with. I highly recommend this agency and distributor to any brand looking to quickly improve their Amazon presence and increase sales.
Eleviam has been instrumental in helping us scale our Amazon sales. Their team has done an outstanding job with our A+ content, ASIN optimization, and managing our ad campaigns. In just four months, we’ve already seen our sales triple. Their support team is knowledgeable, thorough, and always available when we need them. We highly recommend Eleviam to any brand looking to grow on Amazon.
Working with Eleviam has been a game-changer for our business. Their team has not only helped expand our visibility and increase sales, but they’ve done it with unmatched professionalism and dedication. From strategy to execution, their staff has consistently delivered results while being responsive, knowledgeable, and a pleasure to work with.
Working with Eleviam has been a truly positive experience for us. From the start, our business relationship has been built on clear communication, professionalism, and reliable transactions. Eleviam has proven to be a trustworthy and efficient partner, and we look forward to continuing this strong collaboration for years to come.
If you are already thinking about TikTok Shop, you are in the right place. Most of our Amazon Growth clients eventually layer in TikTok through Combined Growth. The Halo framework we use to monitor your Amazon performance is the same system that tells us when TikTok demand is landing on Amazon and when it is leaking.
You do not have to start with Combined Growth. Most brands do not. They start with Amazon, fix the capture mechanism, then add TikTok when the foundation is ready. If that is the path you want, book an Amazon Growth call and we will talk about it.
