The Amazon agency tech stack we actually run.

Why the stack matters more than most agencies admit

We have deployed $4.7M of our own capital into Amazon inventory across 40+ brands. That number matters here because it forced us to learn a hard lesson early: the wrong tech stack costs you margin every single day, and you don’t see it until the P&L closes.

A Sponsored Products bid that ran 30 cents too high for two weeks. A storage fee category mis-mapped in your accounting tool. An ASIN suppressed at 2am while your dashboard refreshes once a day. Every one of those is a tool problem before it becomes a money problem.

The stack below is the one we actually run. We have replaced every piece of it at least once. What you see here survived contact with our own P&L.

The 7-layer Amazon agency tech stack

We organize the stack the way we organize an account: from the foundation up to growth. If your foundational layer is broken, no amount of PPC software will save the account.

Let’s go layer by layer.

Layer 1. Analytics & Reporting: where most agencies bleed money

This is the layer we get asked about the most, and it is the one that gets replaced the most. For years, the default was Sellerboard. It is cheap, it does the job for a single account, and almost every agency owner we know has used it at some point.

The problem: Sellerboard does not scale. Once you are managing multiple brands across multiple Seller Central accounts, the platform forces you into manual exports, disconnected dashboards, and reporting that is 24 to 48 hours behind reality. If you are running a portfolio, you are operating blind half the day.

What we run now: Nova.

We were introduced to the Nova team earlier this year. Nova was founded in 2023 by Antoine (CEO), who scaled Amazon data infrastructure for Europe's largest seller, and Matthieu (CTO), who built enterprise data solutions for Fortune 500 companies. They built Nova specifically to solve the multi-brand reporting problem that Sellerboard never figured out. As of this writing, Nova powers analytics for more than 2,000 Amazon sellers, brands, and agencies worldwide.

What we use Nova for inside Eleviam:

• Near real-time P&L to the cent. 200+ Amazon fees tracked automatically, with hourly data refreshes across 21 marketplaces. When a settlement report drops, our P&L updates. We are not waiting for end-of-month reconciliation.
• Custom tagging across the portfolio. We tag SKUs by lifecycle stage (Launch / Growth / Mature / Defend), by client, and by fulfillment type. Our team can pull a P&L on “all Launch-phase FBA SKUs across the portfolio” in two clicks.
• Client-facing dashboards. Instead of PDFs and weekly recaps, we share live workspaces. Clients see the same numbers we do, when we do. This single change has been our biggest unlock for client retention in the last six months.
• Sub-hour refresh on PPC and organic sales. When we make a bid change, we don’t wait until tomorrow to see if it worked.

Why this matters from a sales standpoint: the brands we work with are doing $75K to $500K+ per month. At that volume, every percentage point of margin is a real dollar figure. A reporting layer that is accurate to the cent and refreshed hourly is not a nice-to-have. It is the difference between catching a fee anomaly today and finding it in next month’s reconciliation.

Nova replaced Sellerboard in our stack and we have not looked back. They were also kind enough to rank Eleviam in their top 10 Amazon agencies, which says something about how they think about the operator community.

Operator’s note: if you are running fewer than three brands and don’t need multi-account aggregation, Sellerboard at $19/month is still defensible. The moment you hit 3+ accounts, switch. The hour-a-day you save on manual reconciliation pays for the upgrade in the first week.

Layer 2. PPC Management: software is a multiplier, not a strategy

Our head of PPC has managed over $200M in ad spend. The number one mistake we see new agencies make is buying the most expensive PPC software and assuming it will replace strategy. It will not.

What we run:

• Helium 10 Adtomic for bid rules, dayparting, and negative keyword automation across most accounts.
• Manual campaign architecture for any account doing $100K/month or more. Automation is a tax on judgement at that scale.
• Nova for TACoS and contribution margin tracking on the back end, because Adtomic shows you ACoS but does not show you whether you are actually making money after fees.

The principle: software handles the repetitive 80%. Your operators handle the 20% that moves the account. If you flip that ratio, you are leaving money on the table.

Layer 3. Listing Optimization & Keyword Research: organic before paid, always

Our premise inside Eleviam is “make sure organic works as well as possible before you amplify it.” We have onboarded clients who were spending $40K/month on PPC against a listing that was failing the basic on-page checklist. That is paid traffic into a leaky bucket.

What we run:

• Helium 10 Cerebro + Magnet for reverse-ASIN and keyword discovery.
• Helium 10 Frankenstein + Scribbles for backend keyword optimization.
• DataDive for competitive listing audits on higher-stakes ASINs.
• Internal SOP checklists for A+ Content, A+ Premium, and Brand Story modules.

The signal: if your CTR on Sponsored Products is under 0.4% on a non-branded keyword, the listing is broken before the ad is. Fix the listing first.

Layer 4. Inventory & Forecasting: cash flow lives or dies here

This is the layer that took us the longest to systematize. When you are deploying your own capital into inventory (as we do on our 3P Exclusive model), forecasting is not an Excel exercise. It is the entire P&L.

What we run:

• Inventory Lab for FBA shipment workflows and basic forecasting.
• Custom Google Sheets models for any SKU doing $50K/month or more, because Inventory Lab does not handle seasonality, promo lifts, or PPC scale-up cleanly.
• Nova storage fee tracking to catch aged inventory before it triggers long-term storage penalties.

The metric that matters most: IPI score above 500, weeks of cover between 6 and 10 on hero SKUs, and zero stockouts on Subscribe & Save subscribers. Miss those and the algorithm punishes you for weeks.

Layer 5. Account Health & Compliance: the unsexy layer that saves businesses

We have seen accounts go from $200K/month to suspended in 48 hours over a single compliance violation. Our defense team almost takes precedent over our growth team for this reason.

What we run:

• Seller Central Account Health dashboard monitored daily.
• Internal Plan of Action (POA) templates for the 12 most common suspension categories.
• GS1 verification on every new client UPC before we touch the catalog. (Long story. We onboarded a client with recycled barcodes once. It cost us months. We do not skip this step anymore.)
• VOC (Voice of the Customer) monitoring on a weekly cadence.

The principle: every day a listing is suppressed is revenue lost. The cost of preventing a suspension is roughly 1/100th the cost of recovering from one.

Layer 6. Brand Protection: control the channel or your margin disappears

On the 3P Exclusive side, clean channel control is everything. A single unauthorized seller can collapse your Buy Box win rate and eat 3 to 5 points of margin before you notice.

What we run:

• Amazon Brand Registry as the non-negotiable foundation.
• IP Accelerator to fast-track trademark protections where applicable.
• Internal hijacker monitoring SOPs running on a weekly cadence per ASIN.
• MAP enforcement workflows for clients with multi-channel distribution agreements.

Layer 7. Client Reporting & Communication: the layer that drives retention

This is where most agencies under-invest. Clients do not churn because of bad performance alone. They churn because they feel out of the loop, even when performance is fine.

What we run:

• Nova workspace shares for live dashboards. Every client has a custom view of their own P&L, refreshed sub-hourly.
• Slack Connect channels for async updates and quick wins.
• Bi-weekly performance reviews and monthly strategy adjustments as part of our standard operating cadence.
• Quarterly roadmap updates so clients always know what is coming next.

Our 98% client retention rate is built on this layer, not on the growth layer. Performance gets you renewed once. Communication gets you renewed forever.

How to think about your own stack (a quick decision framework)

If you are an operator or brand owner trying to decide what to buy, here is the order we recommend:

1. Get your reporting layer right first. You cannot manage what you cannot measure. Nova or Sellerboard, depending on scale.
2. Get your listing layer right second. Helium 10 covers 90% of what you need.
3. Layer in PPC software third. Adtomic, Perpetua, or manual, depending on spend.
4. Build your compliance and brand protection layer in parallel. This is insurance. You will not see the ROI until the day you need it, and that day will come.
5. Add the inventory and client reporting layers last. These are scale-stage problems.

Total monthly cost for a tight stack: roughly $300 to $800 per managed brand at the high end, depending on Helium 10 plan, Nova tier, and ad spend volume. That is a rounding error against the revenue these tools protect.

The Eleviam point of view: tools are a multiplier, not a strategy

Here is the part we want to be honest about. No tech stack will save a bad operator. And no shortage of tools will sink a good one.

The brands we work with, typically $100K to $500K+/month, already have access to most of these tools. What we provide is the operator layer on top: the team, the systems, the SOPs, the judgement calls, and (when the model fits) our own capital at risk in the inventory.

If you want to see what an operator-tested approach looks like applied to your account, we run a 72-hour diagnostic: a complete channel health audit and prioritized 90-day roadmap, delivered in three business days. No deck-ware. No fluff. Just a punch list of what is leaking margin and what to do about it.

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