Eleviam is an operator-led TikTok Shop agency for CPG brands doing $1M+ a year. We seed creators, activate affiliates, and amplify the winners on TikTok, then convert the halo on Amazon with channel control, reviews, and margin engineering. 40+ brands scaled, $200M+ in Amazon ad spend managed, 98% client retention.
What does a TikTok Shop agency actually do for a CPG brand?
It runs the whole loop, from the For You page to the Buy Box. Shop setup, creator seeding, affiliate management, Spark Ads, and content on the TikTok side. Then, and this is the part most agencies skip, it makes sure Amazon is built to convert the demand that TikTok creates.
A TikTok Shop agency that only chases views is selling you half a system. Views are cheap. Views that convert are not. When a creator video takes off, the curious and the skeptical go looking for proof, and for most CPG categories that search happens on Amazon. If your listing leaks the sale, or a reseller owns the Buy Box, you just paid TikTok to hand the customer to someone else.
We run both sides so that does not happen. On TikTok, we build the demand engine. On Amazon, we build the conversion engine first, then let the halo compound on top of it. The result is one number both channels are accountable for, not two dashboards nobody owns.
Why does TikTok Shop only pay off when Amazon is built to catch it?
Because most buyers do not check out in the app. They see the creator, then go looking for proof on Amazon, where Prime, reviews, and easy returns lower the risk. If your Amazon listing is weak or a reseller owns the Buy Box, the demand you paid to create leaks straight out.
This is the halo effect, and it is the single most underused dynamic in CPG right now. Creator content drives Amazon sales, not just TikTok Shop sales. Branded search climbs, detail page traffic climbs, and new to brand rates climb, all on Amazon, in the same window you are posting on TikTok. Get it right and every turn of the loop gets cheaper, because organic rank compounds on the demand you drove.
Get it wrong and you are subsidizing your resellers. That is why we set Amazon up to convert before we spend a dollar on TikTok: Buy Box and channel control, advertising efficiency, and margin engineering so the incremental volume actually lands as profit.
How much does a TikTok Shop agency cost, and what should you actually pay for?
Pricing usually runs as a monthly retainer plus a share of revenue or creator spend. For a brand doing $1M+ a year, the fee is not the real question. The real question is whether the agency ties TikTok demand to Amazon conversion, because that is where the return lives.
A cheap TikTok program that leaks the sale on Amazon is the most expensive thing you can buy. You pay to create a customer, then watch them buy from a reseller or bounce off a listing that does not convert. We would rather charge for the whole engine and be accountable for the compounding revenue than run a cheap content line item that never shows up in your P&L.
What size CPG brand should hire a TikTok Shop agency?
$1M+ a year with proven product market fit. Below that, foundation comes first. If Amazon is not set up to convert, adding TikTok just pours water into a leaking bucket. The demand arrives, then leaks out through a weak listing, a lost Buy Box, or a reseller.
Our sweet spot is CPG brands in beauty, wellness, consumer electronics, home, and apparel that already have a product people want and are ready to invest in creator content and brand building, not just ads. If that is not you yet, we will tell you on the call and point you at the foundation work that has to come first.
Should you run TikTok and Amazon through one agency, or two?
Two vendors means two dashboards and nobody accountable for the revenue that compounds across channels. The halo is where the real money is, and it only shows up when one team owns both sides of the P&L.
Plenty of good agencies run TikTok, and plenty run Amazon. Very few run them as one engine with the incentive to make the halo work. We built Eleviam specifically for that, and we write honest comparisons of the alternatives at our alternatives hub. If you want the full breakdown of how we run the Amazon side, see the Amazon agency for CPG brands page.
What has Eleviam's TikTok to Amazon halo actually delivered?
On Instantly Ageless, we built Amazon to convert first, then added TikTok. Phase one on Amazon: conversion rate up 67%, seven figure ARR in 10 months, TACoS down 3.7 points, roughly 25% new to brand share. Then we poured TikTok on top.
Phase two was about $2K of creator seeding with no paid TikTok ads. Amazon sessions climbed 31%, new to brand buyers hit 995 a month, new to brand sales reached roughly $50K a month, and we locked a 5.0x ROAS. Amazon sessions and new to brand buyers climbed alongside the posts, and eased back together when seeding stopped. Same shape, both directions. Individual results will vary, but the mechanism is repeatable when both channels are run as one engine.
Frequently asked questions
+What is a TikTok Shop agency?
A TikTok Shop agency runs a brand's presence on TikTok Shop: shop setup, creator seeding, affiliate management, Spark Ads, and content. The best agencies for CPG go one step further and connect that demand to where most buyers actually convert, which is usually Amazon. Views alone do not pay the bills. Views that land on a listing built to convert do.
+How much does a TikTok Shop agency cost?
Pricing typically runs as a monthly retainer plus a share of revenue or creator spend. For a CPG brand doing $1M+ a year, the fee is not the real question. The real question is whether the agency ties TikTok demand to Amazon conversion. A cheap TikTok program that leaks the sale on Amazon costs you far more than it saves, because you are paying to create customers who buy from a reseller instead of from you.
+Does TikTok Shop really drive Amazon sales?
Yes. Most buyers who discover a product on TikTok do not check out in the app. They search for it on Amazon, where Prime, reviews, and easy returns lower the risk. On Eleviam's flagship brand, roughly $2K of creator seeding with no paid TikTok ads drove a 31% lift in Amazon sessions and 995 new to brand buyers a month, with no change to Amazon ad spend.
+What size brand should hire a TikTok Shop agency?
Our system is built for CPG brands doing $1M+ a year with proven product market fit. Below that, foundation comes first. If Amazon is not set up to convert, adding TikTok just pours water into a leaking bucket. The demand arrives, then leaks out through a weak listing, a lost Buy Box, or a reseller.
+Should you use one agency for TikTok and Amazon, or two?
Two vendors means two dashboards and nobody accountable for the revenue that compounds across channels. The halo between TikTok and Amazon is where the real money is, and it only shows up when one team owns both sides of the P&L. Eleviam runs TikTok Shop and Amazon as one engine so the halo gets engineered, not hoped for.