Case Studies

Amazon and TikTok Shop case studies

Real engagements with CPG brands, anonymised by category. Each one covers the problem, what we did, and the results with how they were measured.

Over $5 million invested · 40+ brands · 98% retention

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Which case studies are there?

  1. Lash care

    Amazon listing image rebuild for a lash care brand

    Three restricted ASINs relisted and the five main listing images rebuilt, with ad spend held flat. Over six weeks, conversion rose 193%, click through 184% and purchases 119%.

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  2. Gut health supplement

    Full funnel Amazon ads for a gut health supplement brand

    A new product format nobody was searching for yet. Over 14 months, monthly orders went from 50 to more than 10,200 while ACOS fell from 70% to 17%.

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  3. Skincare

    Capture first, then create: Amazon and TikTok Shop for a skincare brand

    Amazon rebuilt to convert first, with conversion up 67%. During the TikTok creator seeding that followed, Amazon sessions rose 31%, a measured association rather than a proven cause.

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  4. Organic superfoods

    Catalog wide Amazon ads for an organic superfoods brand

    Dozens of SKUs on one ad structure, rebuilt to scale across the whole catalog. The account averaged 18.87% ACOS under the brand’s own 20% ceiling, at a 5.30× ROAS.

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Results are specific to each brand and the time period shown. Past performance does not guarantee future results.

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