What do Amazon account management services include?
Amazon account management services run the day to day operation of a seller account: account health and policy compliance, restricted or suppressed listings, FBA inventory and replenishment, Buy Box and channel control, and a weekly operating cadence with an owner for every open issue. Ads and listing work sit on top of it.
If the account isn't healthy, nothing on top of it can deliver. For the work that builds on it, see Amazon SEO services, Amazon listing optimization, Buy Box recovery and how we run Amazon advertising.
How it works
- Account health first. The Account Health Rating, policy warnings, and restricted or suppressed ASINs, worked in sequence with each case documented on its own.
- Catalog and compliance. Listings, variations and brand content kept accurate, with claims and ingredients checked against policy before anything goes live.
- Inventory and FBA. Replenishment planned so top sellers don't run out, and the Inventory Performance Index watched alongside sales.
- Channel control. Buy Box, unauthorized resellers and MAP, so pricing and content stay the brand's decisions.
- Weekly cadence. One report a week: account health, open cases, stock and sales, with an owner for every open item.
What does account management look like in practice?
For a lash care brand, revenue was capped by compliance, not demand: several ASINs were restricted and could not be sold. Each case was documented and worked in sequence rather than appealing everything at once, so a weak filing on one could not compromise the others. Three restricted products returned to sellable status.
With those products back and the detail page rebuilt, and ad spend held flat, purchases rose 119% over six weeks. For a skincare brand whose Amazon channel was controlled by resellers, control was consolidated so pricing, content and Buy Box behavior became the brand's decisions again. Read the lash care and skincare case studies.
Results are specific to each brand and the time period shown. Past performance does not guarantee future results.
What does Amazon's Account Health Rating measure?
Amazon says the Account Health Rating shows a selling account's risk of deactivation for not following certain Amazon policies. It runs from 0 to 1,000: green from 200 is Healthy, yellow from 100 to 199 is At Risk, and red at 99 or lower means eligible for deactivation or already deactivated.
The score reflects the last 180 days, and new sellers start at 200 (Amazon Account Health Rating policy). Amazon also describes the Inventory Performance Index as a credit score for FBA inventory efficiency, and lists the reasons an offer loses the Featured Offer. Ads follow the same rule: an ad for a listing that isn't Featured Offer eligible won't display (Amazon Ads FAQ).
How much do Amazon account management services cost?
Pricing is discussed on the call, because the scope depends on your catalog and how many issues are open.
Frequently asked questions
What is Amazon's Account Health Rating?
Amazon's Account Health Rating shows a selling account's risk of deactivation for not following certain Amazon policies. It is a color coded score from 0 to 1,000. Green (Healthy, 200 to 1,000) means not at risk under the policies in the score, yellow (At Risk, 100 to 199) means at risk of deactivation, and red (Unhealthy, 99 or lower) means eligible for deactivation or already deactivated. It reflects the last 180 days.
Why would an Amazon listing lose the Featured Offer or stop showing ads?
Amazon says an offer can become ineligible to be featured if it is out of stock, priced too high, or priced suspiciously low, which Amazon may treat as a pricing error until the seller confirms it. And a Sponsored Products ad for a listing that isn't eligible for the Featured Offer won't display. Stock, price and account health are where we look first.
What is the Inventory Performance Index (IPI)?
Amazon describes the IPI as a metric that measures how efficiently a seller manages FBA inventory, like a credit score for inventory efficiency. For a CPG brand it matters because running out of a top seller costs rank and sales, and carrying too much ties up cash and fees, so we plan replenishment against it.
How often should a CPG brand review Amazon account health?
Weekly, at minimum. Amazon's Account Health Rating looks back over 180 days, so an issue left open keeps counting long after it happens. We review account health, open cases, restricted listings and stock in one weekly report, with an owner for every open item.