What do Amazon listing optimization services include?
Amazon listing optimization services rebuild the parts of a product page that turn a visit into a sale: the main image that earns the click, the image stack that answers the shopper's questions, A+ Content, and titles and bullets written to convert. Being found in search is a separate job, and the two work best together.
SEO decides whether a shopper finds the product; the listing decides whether they buy it. For the search side, see our Amazon SEO services.
How it works
- Find the leak. Sessions, click through and conversion by ASIN, and what each image slot does for the shopper today.
- Rebuild the image stack. Each image gets one job: the main image, the benefit, the proof, the ingredient or feature story, and how to use it.
- A+ Content and Brand Story. Comparison charts, enhanced images and video where the brand is eligible.
- Titles and bullets for the decision. Lead with what the shopper is choosing on, not with a list of keywords.
- Test, then keep the winner. Manage Your Experiments where the brand is eligible, one change at a time.
What does listing optimization look like in practice?
For a lash care brand, the five main listing images were rebuilt, each with one job: the main image, the benefit, the proof, the ingredient story and how to use. With ad spend held flat and three restricted ASINs relisted, conversion rose 193% over six weeks.
For a skincare brand whose Amazon channel was controlled by resellers, the pages were rebuilt to convert before any demand was funded: conversion rose 67% while TACoS fell 3.7 points. Read the lash care and skincare case studies, or see all case studies.
Results are specific to each brand and the time period shown. Past performance does not guarantee future results.
What does Amazon recommend for product images?
Amazon's own guidance: show the product from a variety of angles, highlight key features, keep images clear, focused and well lit, use plain white backgrounds, and have the product fill 85% or more of the frame. Image alt text, which shoppers don't see, should be a simple sentence with one or two keywords.
Source: Amazon's SEO guide. Those are the floor. A CPG image stack also has to answer what a shopper can't touch: size, texture, what is inside, and how it is used.
Do you need Brand Registry for A+ Content?
Yes, in most cases. Amazon says A+ Content needs a Professional selling account and a Brand Representative or Reseller role on a brand enrolled in Brand Registry, unless the products are generic. A+ Content itself is free for eligible sellers.
Brand Registry is free, and enrolling needs an active registered trademark or a pending application (Amazon Brand Registry). It also unlocks Manage Your Experiments, which lets brands A/B test titles, images and descriptions (Amazon). Details on the content types: Amazon A+ Content.
How much do Amazon listing optimization services cost?
Pricing is discussed on the call, because the scope depends on how many listings need the work.
Frequently asked questions
What is the difference between Basic and Premium A+ Content?
Basic A+ Content adds images, customized text placements and shoppable comparison charts to a product page. Premium adds larger images, videos, interactive hotspots, clickable image or video carousels, Q&A modules and shoppable content. Brand Story is a third type that tells the brand's story across all its listings and sends shoppers to its Brand Store. A+ Content is free for eligible sellers.
How do I get Amazon Brand Registry?
Enroll with an active registered trademark, or a pending trademark application, for your brand name or logo, issued by the trademark office of a country with an Amazon store. Brand Registry is free. It unlocks the tools a listing rebuild depends on, including A+ Content, Brand Stores, Manage Your Experiments and Sponsored Brands.
Is an Amazon Brand Store worth it?
For a CPG brand with more than a couple of products, usually yes. Amazon lets brands build a Store for free, and Brand Story A+ Content can send shoppers to it from every listing. The Store keeps a shopper among your own products instead of a page of alternatives.
How do you test which image or title converts better on Amazon?
With Manage Your Experiments, Amazon's A/B testing tool for brands in Brand Registry with a Professional selling account. It splits visitors into groups that see different versions of a title, image, description or other content, then shows which version sold more. We test one change at a time, so the winner is clear.