Amazon PPC and Advertising for CPG Brands
TACoS reduction, AMC attribution, Sponsored Brands and Display strategy, ad-efficiency teardowns. Real numbers, not benchmarks.
Amazon CPC in 2026: What Your Brand Can Actually Afford Per Click
CPC alone tells you nothing. Learn how to calculate your maximum profitable bid per ASIN and why the FTC's Amazon ad lawsuit changes how you should bid.
Amazon DSP in 2026: What CPG Brands Must Demand From Their Partner
Amazon DSP holds unmatched first-party data for CPG brands. Most agencies are misusing it. Here is what a real operator-led partner looks like.
Amazon AMC Data Tells You What Your Agency Should Already Know
Amazon Marketing Cloud reveals what last-touch attribution hides. Here is what your agency should already be doing with it, and why most are not.
How Small CPG Brands Should Evaluate Amazon PPC Agency Pricing
The fee model your Amazon PPC agency uses will damage your margin faster than any bad campaign. Here is how CPG brands should evaluate agency pricing before signing.
What Separates Elite Amazon PPC Partners From Budget-Wasting Agencies
Most CPG brands pay for Amazon PPC activity, not results. Here is how to evaluate whether your partner is structurally aligned to grow your brand.
Amazon AMC Data Reveals What Separates Scaling CPG Brands From Stagnant Ones
Amazon Marketing Cloud reveals the full purchase path most agencies ignore. Here is what separates brands that act on AMC data from those paying for guesswork.
What Your Amazon PPC Agency Should Be Doing to Protect Margins
Most Amazon PPC campaigns generate revenue while destroying margin. Here is what a serious operator builds and what to demand from your agency.
Amazon AMC Data Is the Edge Most Brands Never Actually Use
Most Amazon brands have AMC access and no real strategy behind it. Here is what separates operators who use it from agencies that ignore it.
Amazon Agentic Shopping Is Creating a PPC Attribution Blind Spot
Alexa for Shopping completes purchases without triggering keyword reports. Your ROAS looks fine while BSR slips. Here is what competent operators are doing about it.
Amazon DSP Is Where Profitable Brands Separate From the Pack
Amazon DSP gives scaling CPG brands a demand-creation edge that Sponsored Ads alone cannot provide. Here is what separates strong DSP operators from weak ones.
What Amazon DSP Performance Actually Reveals About Your Agency Partner
Amazon DSP separates serious operators from media buyers. Here is what your agency should be delivering and how to know if they are falling short.
Amazon Ad Types: The Sequencing Framework That Compounds Returns
Most brands run all three Amazon ad types in the wrong order, paying full CPC to compete against themselves. Here is the sequencing framework that fixes it.
What Amazon DSP Actually Does for CPG Brands Scaling Past $75K
Amazon DSP gives CPG brands programmatic access to first-party shopper data, but only a disciplined operator can turn that access into real revenue growth.
What Amazon AMC Data Reveals About Your Agency's Blind Spots
Amazon Marketing Cloud gives brands household-level attribution data most agencies never act on. Here is what separates real AMC operators from those just running reports.
Amazon AMC Data Is Separating Winning Brands From Losing Ones
Amazon Marketing Cloud gives brands full-funnel attribution data most agencies never use. Here is what your partner should be doing with it.
How to Choose the Best Amazon Advertising Agency in 2026
Most Amazon ad agencies optimize ACoS while missing the bigger picture. Here's how to evaluate agency partners for the AI-driven Amazon environment of 2026.
Amazon AMC Data: What Your Agency Should Be Doing With It
Amazon Marketing Cloud reveals multi-touch attribution most agencies ignore. Here is what a competent partner does with that data to protect your ad spend.
How Amazon SEM Really Works: What Scaling Brands Must Know
Amazon SEM rewards conversion performance, not ad spend. Here's what scaling CPG brands should expect from a serious Amazon operator or agency partner.
Scalewire: the weekly operator’s insight
One actionable insight per week from operating real brands on Amazon and TikTok Shop. No fluff, no agency pitches.