Amazon Strategy

Amazon Strategy, Operator-Level Insight for CPG Brands

Long-form intel on Amazon marketplace algorithms, AMC data, agency pricing models, and growth strategy for CPG brands at $75K+/month.

Why AI Ecommerce Tools Fail Brands Without the Right Operator Behind Them
Amazon Strategy

Why AI Ecommerce Tools Fail Brands Without the Right Operator Behind Them

AI tools don't grow marketplace brands. Operators who know how to act on AI outputs do. Here's what separates strong partners from weak ones.

April 27, 2026
Review Syndication Strategy: What CPG Brands Must Demand From Partners
Amazon Strategy

Review Syndication Strategy: What CPG Brands Must Demand From Partners

Thin listings with stale reviews are killing conversion rates on Amazon and TikTok Shop. Here is what serious operators do differently about review strategy.

April 26, 2026
Why Walmart Attribute Gaps Are Killing Your Filtered Search Visibility
Amazon Strategy

Why Walmart Attribute Gaps Are Killing Your Filtered Search Visibility

Walmart attribute gaps make listings invisible to filtered searches, the highest-intent traffic on the platform. Here is what serious catalog management looks like.

April 25, 2026
Amazon Agency Pricing Models in 2026, And Why Most Are Misaligned
Amazon Strategy

Amazon Agency Pricing Models in 2026, And Why Most Are Misaligned

A sober look at the four Amazon agency pricing models in 2026. How each one pays the agency, where incentives break, and what full alignment looks like.

April 21, 2026
The 3P Distribution Model, How CPG Brands Scale Without Burning Capital
Amazon Strategy

The 3P Distribution Model, How CPG Brands Scale Without Burning Capital

3P distribution on Amazon is a capital partnership, not a seller type. Here is how CPG brands use it to scale without debt, dilution, or burning cash.

April 21, 2026
Amazon Seller Metrics That Actually Drive Profit in 2026
Amazon Strategy

Amazon Seller Metrics That Actually Drive Profit in 2026

The six Amazon metrics that determine Buy Box share, account health, and net margin in 2026, and what your operator should be doing with them.

March 30, 2026
How Discovery Commerce Is Reshaping Retail Media Strategy in 2026
Amazon Strategy

How Discovery Commerce Is Reshaping Retail Media Strategy in 2026

Search captures demand. Discovery creates it. Here is how the shift to discovery commerce in 2026 changes what your retail media partner should be doing.

March 29, 2026
Amazon Liquidation Pallets: What Separates Smart Operators From Losing Bets
Amazon Strategy

Amazon Liquidation Pallets: What Separates Smart Operators From Losing Bets

Amazon generates 1.5B returns yearly. The brands profiting from liquidation pallets aren't buying blind, they're operating with systems most sellers don't have.

March 26, 2026
Why Most Amazon Brands Are Bleeding Margin Without Knowing It
Amazon Strategy

Why Most Amazon Brands Are Bleeding Margin Without Knowing It

Most Amazon brands lose 8,15% of gross margin to fees, inefficient PPC, and inventory gaps before they notice. Here's what rigorous operators do differently.

March 26, 2026
AI-Powered Product Discovery Is Rewriting How Shoppers Find Your Brand
Amazon Strategy

AI-Powered Product Discovery Is Rewriting How Shoppers Find Your Brand

AI commerce engines are replacing keyword search. Brands without structured catalog data won't appear in ChatGPT or Gemini product cards, and most agencies aren't ready.

March 26, 2026
AI Commerce Discovery Is Reshaping What Product Catalog Data Must Do
Amazon Strategy

AI Commerce Discovery Is Reshaping What Product Catalog Data Must Do

AI agents are already recommending products to shoppers. CPG brands without AI-ready catalog data are invisible, here's what strong operators do differently.

March 26, 2026